VP RACING FUELS FINDS BRANDING PARTNER CLOSE TO HOME

Wuest’s Inc. to Convert Pic-n-Pac Stores in Greater San Antonio Area

SAN ANTONIO, TX (August 31, 2015) VP Racing Fuels, based in San Antonio, Texas, today introduced Wuest’s, Inc. as the newest and nearest distributor to join VP’s retail branding program. Headquartered in McQueeney, Texas, Wuest’s, Inc. owns and operates 15 Pic-n-Pac stores and services two other retail locations in the greater San Antonio area. Four of Wuest’s stores have been targeted initially for rebranding with VP Racing Fuels, including two in Seguin, one in McQueeny and one in Lockhart, Texas.

Although familiar with VP’s race fuel business, Phil Wuest, Director of Operations for Wuest’s Inc., was pleasantly surprised to learn about what he describes as VP’s “branded unbranded” program. “VP has the look of a major brand with its attractive, professional image, but offers the chance to buy unbranded supply to compete more effectively with grocery chains, super chains and major brands,” said Wuest. “Another driving factor for us was the substantial savings we expect from VP’s low credit card processing fees and elimination of monthly network fees, plus we’ll generate new revenue streams from VP’s race fuels, additives and apparel. All these products appeal to race fans and gearheads who are drawn to VP because of its reputation in racing.”

“VP’s program gives us more control over our business and our facilities, without anyone dictating or assessing penalties for noncompliance. It was also important to us to have an appealing brand to offer as a jobber to other retailers,” Wuest added.

“We’re extremely pleased to welcome Wuest’s, Inc. as a retail branding partner, particularly given they’re here in our own backyard,” said Alan Cerwick, President of VP Racing Fuels. “The team at Wuest’s is savvy and innovative, and they recognized the advantages that VP’s program could bring to their business. Wuest’s Pic-n-Pac stores are truly quality sites and we look forward to working together with them as they plant the VP flag right here in south Texas.”

About Wuest’s, Inc.
Pic-n-Pac Convenience Stores is a privately held, family owned and operated business. Founded in 1964, Pic-n-Pac is the legacy of Harvey Edward Wuest who owned and operated nine grocery stores — Wuest Supermarkets — in and around the Seguin, Texas area until his death in 1962. Since the first convenience store was opened in 1964 the company has grown to 15 locations under the ownership of Wuest’s children and grandchildren who live and work by the same core values of integrity, respect, and excellence that Harvey implemented so many years ago. More information is available at pic-n-pac.com.

About VP Racing Fuels
Celebrating its 40th anniversary this year, VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975. VP is the Official Racing Fuel of Tudor United SportsCar Championship, AMA Supercross, TORC: The Off Road Championship, NMRA, NMCA, World of Outlaws Sprint Cars, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP PowerWash™ and more. VP also markets VP PowerMaster® hobby fuels for R/C racing. More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.


VP RACING FUELS GAINS NATIONAL ATTENTION AS A “CHAIN TO WATCH”

Convenience Store Decisions Features VP Branding Program on Cover of August Issue

SAN ANTONIO, TX (August 19, 2015) The momentum of VP Racing Fuels’ retail branding program continues unabated with the latest boost provided by Convenience Store Decisions magazine, which named VP a “Chain to Watch” in its just released August issue, viewable online at http://www.csdecisions-digital.com/#&pageSet=0. The publication, which reaches more than 41,000 c-store retailers and wholesalers across the U.S., annually features retail chains that show solid growth potential through differentiation and innovation.

In an article titled “VP Racing Fuels Speeds Forward,” the editor focuses on the strategy by which VP Racing Fuels offers smaller chains a way to compete with major regional players. Key features of VP’s branded program are described as “a recognizable brand with a strong following among racing fans, a branded racing fuel product line and a way to save on costs.”

The article explains how VP’s program helps retailers maximize fuel margins, provides interchange relief with low credit card swipe fees and offers new revenue streams from an array of VP-branded products ranging from performance chemicals to apparel. Also called out is the simplicity and flexibility of VP’s imaging program, in addition to the financing assistance available through VP’s preferred lender, Allied Brand Capital (formerly Allied Brand Services).

“It’s gratifying to achieve this recognition from one of the most prominent publications serving the c-store industry,” said Alan Cerwick. “It’s a testament to the strength of our brand, the uniqueness and credibility of our retail branding concept, and the ability of our program to deliver the highest competitive advantage for retailers confronting a changing industry.”

For more information about VP’s branding program, visit VPRacingFuels.com/Branding or contact:

Southeastern/Mid-Atlantic
Ted Tritt – 210-510-8409 or ted.tritt@vpracingfuels.com

Upper Midwest/Northeast
Matt Schuster – 210-784-6708 or matt.schuster@vpracingfuels.com

SouthCentral/West
Bryan Noonen – 210-289-6000 or bryan.noonen@vpracingfuels.com

About VP Racing Fuels
Celebrating its 40th anniversary this year, VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975. VP is the Official Racing Fuel of Tudor United SportsCar Championship, AMA Supercross, TORC: The Off Road Championship, NMRA, NMCA, World of Outlaws Sprint Cars, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

As part of its retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP PowerWash™ and more. VP also markets VP PowerMaster® hobby fuels for R/C racing. More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.