Formula DRIFT Signs VP Racing Fuels as Official Fuel Partner

Long Beach, Calif. – April 29, 2016 – Formula DRIFT presented by BlackVue announced that it has signed VP Racing Fuels as the Official Fuel of Formula DRIFT. VP Racing Fuels will be on-site at each round of competition distributing fuel to teams that need fuel service.

“We are very pleased to bring VP Racing Fuels into the Formula DRIFT family,” said Ryan Sage, Vice President and Co-Founder of Formula DRIFT. “They are a brand we have aspired to work with and now with this partnership we can better serve the needs of drivers and ensure the convenient availability of top quality fuel.”

“The growing popularity of Formula Drift is remarkable and this partnership presents a great opportunity to help build awareness of VP’s brand and our expanding product lines,” said Chris Wall, VP’s Chief Marketing Officer. “For years, racers have relied on VP blends like C16™ or VP Import™ for the consistency, increased horsepower and torque necessary to satisfy the unique demands that drifting places on fuel, however, for those racers committed to an ethanol blend, we now offer new X85™ and X98™. We look forward to introducing competitors to these new blends and servicing the fuel needs of Formula Drift for years to come.”

VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975. VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP PowerWash™ and more. VP also markets VP PowerMaster® hobby fuels for R/C racing. More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.

For more information visit: www.formulad.com.

Press/Media Inquiries:
John Pangilinan
213.802.0863
john@theidagency.com

Steve Scheidker
210-635-7744, Ext 206
steves@vpracingfuels.com

ABOUT FORMULA DRIFT

Entering its thirteenth season, Formula DRIFT is recognized as the North American professional drifting championship. Established on the streets of Japan, drifting has evolved into a worldwide competitive sport that challenges each driver’s driving ability and vehicle control. Formula DRIFT provides a forum for professional drifters to compete nationwide for the coveted Formula DRIFT Championship crown. As the first official series in North America, Formula DRIFT has taken competitive motorsports to the extreme, attracting fans and car enthusiasts from all walks of life and establishes itself as the world-wide leader for the Sport. Formula DRIFT is available on CBS Sports Network in the USA and over 368M homes globally through IMG Media. For a competition schedule and ticket information, visit: www.formuladrift.com.

ABOUT WME/IMG

IMG is a global leader in sports, events, media and fashion, operating in more than 25 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages thousands of live events and branded entertainment experiences annually; and is the world’s largest independent producer and distributor of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions. In 2014, IMG was acquired by WME, the world’s leading entertainment agency, to form WME | IMG.


“MAD SCIENTIST®” STIRRING THINGS UP AT VP RACING FUELS® New Initiatives Prompt Robust Hiring; Unleashing “Madditives®” and Monster Trucks

SAN ANTONIO, TX (April 25, 2016) At four Pic-n-Pac convenience stores northeast of San Antonio, a wild looking flame-haired “Mad Scientist®” beams down from a VP Racing Fuels® branded canopy as customers pull in for a fill-up. The same crazed-looking character appears on new products lining the shelves inside. And at the popular Monster Jam shows that tour the U.S., a Mad Scientist Monster Truck competes under the gaze of a big-headed Mad Scientist mascot.

For Phil Wuest, Director of Operations for McQueeney-based Wuest’s Inc. which owns and operates the Pic-n-Pac stores, the Mad Scientist and VP Racing Fuels brand represent a new formula for success for his business. “Sales are up at every store we branded VP, so no wonder the Mad Scientist is always smiling.”

The branding program that Wuest has adopted is part of a transformational strategy at San Antonio, Texas-based VP Racing Fuels® which, for most of its 40-year history, was a niche brand that formulated high-tech performance fuels for all forms of racing. When introduced to the VP brand, former Valero Energy executive Alan Cerwick saw something else – a new business model with the potential to change the game in the convenience store market and move the company mainstream. Having recently purchased a majority share of VP, Cerwick is now guiding the company on a path to become a global consumer brand.

Transforming a Niche Marketer into a Global Brand
Since the 1970s, race fuel formed the basis of VP’s identity as it produced blends for everything from drag racing and circle track cars to dirt bikes, snowmobiles and vintage airplanes. In its move toward mainstream, however, VP has introduced products for a broader consumer market including fuels designed for small 2 and 4-cycle engines like lawnmowers and string trimmers, along with fuel additives for commuter cars and trucks.

While these products are enjoying rapid growth, VP’s highest profile program involves branding gas stations. There are currently more than 100 VP-branded stations in 24 states with many more in the pipeline awaiting reimaging. Interest in the program is also coming from distributors in Canada, Puerto Rico and Costa Rica.

It was Cerwick’s idea to brand gas stations to build awareness of the company and provide retail distribution for VP’s “consumer” products. “It can be tough to convince a convenience store owner with an expiring contract to switch from a household brand like Shell, Exxon or Valero to a relatively unknown brand like VP,” said Cerwick. “But with 100+ stations, more people are recognizing we’re the real deal. Plus we’re batting 1.000, in that every new VP-branded station to date has seen substantial and sustained growth in gallons, revenue and profit.”

To support the growing brand program and keep up with demand for its consumer products, VP’s payroll increased by 30% in 2015. Another 30% increase is projected this year. The company also is in the process of doubling its tank storage capacity at its plant in Elmendorf along with adding space to its production and warehouse facilities.

David vs. Goliath Redux
Just as it competed in the racing segment with large oil refiners in its early days and won, VP is now taking on major oil company brands with its VP Racing Fuels-branded gas stations. “Besides leveraging our reputation for quality and loyalty among performance enthusiasts, we have another key advantage – we’re a race fuel company, not an oil company,” said Steve Scheidker, VP’s Director of Corporate Communications. “We don’t carry any of the oil companies’ negative baggage nor their conservative mind-set. Rather, VP is known for leading edge technology, ‘Makin’ Power’ and having fun!”

The ‘fun’ component is immediately evident at VP-branded gas stations where drivers are greeted by the grinning Mad Scientist. At most stations, the Mad Scientist also beckons customers to a metal VP Fuel Cube™ that dispense 5-gallon pails of VP’s off-road race fuel blends to drag racers, dirt bike riders and others looking for a power boost for their weekend activities.

“The significance of our brand positioning can be illustrated with one question: How many people would you expect to buy a t-shirt emblazoned with the logo of a major oil brand?” said Scheidker. “The answer is probably very few, yet more than one VP c-store owner has called in a panic to order VP apparel to appease passionate race fan customers who expect to find it at their store!”

Quintessential American Success Story
As a young drag racer in the early 1970’s, Steve Burns perceived that race fuels available at the time did not fulfill their potential for maximizing horsepower. The Lee High School graduate began researching fuel-related chemistry and physics, then set about scrounging the chemicals he needed from various refineries in south Texas.

Burns began experimenting with the volatile chemicals in his apprehensive parents’ garage. Once satisfied with his new formula, he poured it into a used oil drum, hauled it to the local dragstrip in his pick-up and pleaded with racers to give it a try. Those who overcame their skepticism and tried it saw an increase in power and speed, and found themselves in the win column.

As word of Burns’ success spread, racers’ demand for his formula increased and he decided to start a business which he incorporated as VP Racing Fuels. Over the ensuing years he became known as the “Mad Scientist,” an apt nickname given his self-taught expertise in chemistry and near maniacal passion for “makin’ power” and winning.

Disrupting the Convenience Store Market
While Burns continues to direct VP’s research and development, Cerwick is focused on VP’s innovative brand program. Based on extensive experience in the downstream business during 19 years spent first at Koch Industries and later Valero Energy, Cerwick sees the VP Racing Fuels brand as key to a game-changing business model that will accelerate vital changes needed in the fuel industry. “The industry needs to evolve to enable distributors and c-store owners to be more successful. That’s exactly what our program is designed to do, but at its heart is the VP brand which provides the foundation that enables every aspect of the program.”

Phil Wuest refers to VP’s “branded unbranded” program. “VP has the look of a major brand with its attractive, professional image, but offers the chance to buy unbranded supply to compete more effectively with grocery chains, super chains and major brands. Another driving factor for us are the substantial savings we realize from VP’s low credit card processing fees and elimination of monthly network fees. Plus, we generate new revenue streams from VP’s race fuels, additives and apparel. All these products appeal to race fans and gearheads who are drawn to VP because of its reputation in racing.”

Product Innovations for the Consumer Market
To date, VP’s most successful product launch in the general consumer space is VP Small Engine Fuel, designed to solve the problems associated with ethanol-blended street gas, reported to be “the number one problem facing the outdoor power equipment industry.” In equipment such as mowers, string trimmers and chain saws, ethanol attracts moisture and leaves deposits, fouling fuel systems and rendering equipment hard to start or inoperable. Because it’s ethanol-free, VP Small Engine Fuel prevents all those problems and saves money on repairs. VP-SEF also is conveniently pre-mixed with oil for 2-cycle engines so no measuring or mixing is required.

Sales of VP-SEF increased 50% in 2015, with sales projected to more than double in 2016. Retailers can carry VP-SEF either as a branded product or under private label. Now carried in 14,000 retail outlets nationwide, VP’s current partners include AutoZone, Home Depot, Walmart, Tractor Supply, Grainger and NAPA stores, as well as online retailers Amazon.com and Sears.com. Notably, one of VP’s private label agreements is with Briggs & Stratton, one of the world’s largest manufacturers of small engines.

The more recent launch of VP’s fuel additives for gas and diesel engines, branded “Madditives®“, has caught the attention of major retailers as well. Including Autozone, the line is distributed via 5000+ outlets nationwide.

Organic Marketing Muscle
VP’s c-store and other retail partners benefit from its marketing prowess derived from its affiliation with numerous race tracks, series, teams and action sports, from the WeatherTech SportsCar Championship and World of Outlaws Sprint Cars to AMA Supercross and Monster Jam. “Marketing is inherent in our core business as VP’s brand is exposed to millions of customers every weekend of the year at live events and via race broadcasts on major networks including Fox Sports, ESPN2, NBC Sports, CBS Sports and other media outlets,” said Chris Wall, VP’s Chief Marketing Officer.

Other examples of VP’s organic exposure include “Fast & Furious 7,” the blockbuster released last year in which the VP logo is featured prominently in several racing scenes, and NBC’s “Jay Leno’s Garage,” which twice has included guest appearances by VP personnel to discuss VP products. “VP’s nontraditional edginess appeals to a younger demographic and enables social networking and viral marketing programs that our conservative competitors could not even contemplate,” said Wall.

Going Global
VP ships its drummed products via its own fleet and commercial carrier, with bulk shipments transported by tanker trucks and rail. While it sources chemicals from companies in the U.S. and around the world, every VP product is blended in Elmendorf and packaged there or at other VP facilities in the U.S. About 10% of VP’s revenues are derived from exports to Canada, Mexico, Central and South America, Europe, Russia, the Middle East, Australia, New Zealand and the Pacific Rim, and its first shipment of racing fuel recently landed in mainland China.

“These are fun and exciting times at VP Racing Fuels. It’s still early, but each of our new initiatives is gaining serious traction,” said Cerwick. “The buy-in we’re getting from our branding and other retail partners validates the strength of the VP brand and our ability to deliver the competitive advantages they’re looking for. VP is well-positioned to execute our plans and I’m optimistic our goal of becoming a global consumer brand is well within reach.”


WORLD CHAMPION TY TESSMANN PARTNERS WITH VP POWERMASTER

Partnership Yields Two New Championship-Winning RC Hobby Fuels

SAN ANTONIO, TX (April 21, 2016) Officials with VP PowerMaster® today announced its sponsorship of current World Champion RC racer Ty Tessmann for the 2016 season. As part of the agreement, Team Tessmann will use two new VP blends — VP PowerMaster 25% Tessmann Worlds Blend, developed for IFMAR World Championships, and VP PowerMaster 30% Tessmann Truggy, designed for Truggy and high traction buggy applications. Both blends were developed with substantial assistance from Tessmann on R&D, according to Tommy Porfirio, Sales Manager for VP PowerMaster.

“We’re proud and excited to welcome Ty, Gord and Leann Tessmann to the VP PowerMaster racing team,” said Porfirio. “Team Tessmann demands the best and their results speak for themselves.”

“Power and fuel mileage are very important at any level of racing. With both of VP’s formulas, we sacrifice nothing,” said Gord Tessman. “These blends are time tested and have won IFMAR World and ROAR National Championships every year since their inception in 2013,” Porfirio said.

For more information or to order the new fuel blends, contact Tommy Porfirio at 210-635-7744, Ext 211. Technical questions can be directed to Porfirio at tommy.porfirio@vpracingfuels.com.

4496258 VP PowerMaster 25% Tessmann Worlds Blend
· Designed for IFMAR World Championships
· Proprietary oil package that contains a perfect balance of multi-viscosity oils for superior power, protection, and fuel mileage
· Provides for extended run time that sheds pit stops during longer main events
· Winner – ROAR National Championships

4496398 VP PowerMaster 30% Tessmann Truggy
· Designed for Truggy and high traction buggy applications
· Includes proprietary oil package containing a technically advanced EP (Extended Pressure) oil for the demands of added weight and strains of Truggys
· Features the ultimate combination for rpm and torque without sacrificing protection.
· Winner – ROAR National Championship
About VP Racing Fuels

VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975. VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP PowerWash™ and more. VP also markets VP PowerMaster® hobby fuels for R/C racing. More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.


VP Fuel and Lubricants to Power Quest to Repeat as Queen of Europe  

SAN ANTONIO, TX (April 20, 2016) Officials with VP Racing Fuels, Inc. today announced its sponsorship of Danielle Murphy, a.k.a. the Drift Queen, for the 2016 season.  Winner of the European Drifting Championship last year and in 2013, Murphy will be powered by VP’s C16 racing fuel in her quest to repeat as “Queen of Europe” in 2016.  She’ll also be using VP Racing Lubricants to protect her engine.

 

“Being associated with the hugely popular VP Racing Fuels brand is such an honour for me,” said Murphy.  “I am really looking forward to a great partnership this season and working together as I add VP’s first European Drift Championship title to the long list of successes they hold.

 

“With the new power setup for my car — famously known as “The Green Monster” — I am really excited and look forward to rocking the European market and competitions this season with VP Racing Fuels!” 

 

“We couldn’t be more pleased to partner with Danielle as she attempts to add to her already impressive list of accomplishments,” said Chris Wall, VP’s Chief Marketing Officer.  “Having a driver of Danielle’s caliber put her trust in our products speaks volumes about VP’s commitment to quality and performance.”

 

For many years, VP’s C16 has been the fuel of choice for top drivers with high compression turbocharged engines, blown engines and nitrous applications.  New VP Racing Oils (10w40, 5w30, 15w50) are engineered specifically for racing or high performance using a fully synthetic low-friction formula that increases power and lowers operating temperatures, while VP Racing Break-In Engine Oil (10w40) is formulated to provide ultimate protection for cams and valvetrain during the initial break-in phase.

 

More information about C16, VP Racing Lubricants and other VP products is available online at VPRacingFuels.com.  Technical Questions about fuel selection and tuning can be directed to VP’s Technical Support staff at 812-878-2025.

 

About Danielle Murphy

Danielle is the first and only professional female Drift Driver in Ireland. Being independent and extremely competitive, she is the reigning Queen of Europe Double Championship winner, having carved her own way into a very successful and professional competitor at International level within the very male dominated Extreme Sport of Drifting. She has built and maintained her own Drift car, “The Green Monster,” over the years, proving her ability is not just behind the wheel!  Danielle’s dedication, hard work and can-do attitude has attracted fans and followers from all over the world as she encourages everyone whilst making her own dreams and goals a reality.

 

Learn more at:

Facebook: Danielle MurphyDrifting

Twitter/Instagram/Periscope: Drift_Queen1

Snapchat: tgreenmonster

About VP Racing Fuels

VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975.  VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

 

As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP PowerWash™ and more.  VP also markets VP PowerMaster® hobby fuels for R/C racing.  More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.


TOMAHAWK SPEEDWAY SELECTS VP RACING FUELS AS OFFICIAL SUPPLIER

SAN ANTONIO, TX (April 18, 2016) Officials at recently reopened Tomahawk Speedway in Tomahawk, Wisconsin announced a multi-year agreement naming VP Racing Fuels as the track’s Official Fuel beginning in 2016. The agreement calls for Remington Oil, VP’s distributor based in Antigo, Wisconsin, to be the track’s exclusive supplier of race fuel. VP’s HP101 and VP110 will be available on site in pails and drums, along with other blends to be determined.

The agreement also designates VP as the primary sponsor of the track’s points fund. To be eligible for end-of-year points prizes, racers must purchase one 5-gallon pail of VP fuel per race or one 54-gallon drum to cover 11 points races.

“We’re pleased to bring VP on board as our Official Fuel given its well-deserved reputation for quality products and unsurpassed service,” said Andrew Bartelt, Co-Owner of Tomahawk Speedway. “VP’s race fuel blends are second to none and we’re confident our racers will appreciate having convenient access to them here at the track.”

“VP has a long history of supporting dirt track racing and we’re excited to partner with Andrew and Marilyn Fanetti as they breathe new life into Tomahawk Speedway,” said JP Remington, Vice-President of Remington Oil. “Andrew and his team have a solid plan and are doing all the right things to ensure it remains viable. We look forward to working together with them to grow the track and its programs for years to come.”

More information about VP Racing Fuels and its products is available online at VPRacingFuels.com. Technical questions regarding fuel selection and tuning can be directed to VP’s full-time professional Tech Support staff at 812-878-2025 or tech@vpracingfuels.com.

For more information about Tomahawk Speedway, including its schedule, visit www.tomahawk-speedway.com.

About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975. VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP PowerWash™ and more. VP also markets VP PowerMaster® hobby fuels for R/C racing. More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.