VP RACING FUELS INTRODUCES NEW, IMPROVED COOL DOWN™

Coolant Enhancer the Newest Addition to VP Madditive® Line

SAN ANTONIO, TX (May 26, 2016) VP Racing Fuels today introduced a new, improved formula for VP Cool Down™, its popular coolant performance improver for high-performance radiator systems. Now included in VP’s portfolio of VP Madditive® performance chemicals, Cool Down decreases cylinder head temperatures up to 50°F!

“Cool Down increases coolant flow for better heat transfer while lubricating all the vital components without the crystallization you find with other coolant additives,” said Bruce Hendel, Director of Sales-Consumer Products. “It won’t harm radiators or water pumps and it’s approved by most race sanctioning bodies.

“Cool Down is safe for all radiator systems. It’s ideal for racing, street, RV and tow vehicle applications, and like all VP’s products it’s formulated by the Mad Scientist with the same leading technology and passion for performance that we bring to our race fuels.”

One 16 oz. bottle of Cool Down treats cooling systems of 12-20 quarts. For systems over 20 quarts, one ounce of Cool Down is required for each additional quart. For straight water applications, an additional 50% more Cool Down is recommended while diesel applications require twice the normal amount. Treatments last for one year or 30,000 miles, whichever comes first.

For more information or to identify the nearest dealer, contact the nearest VP regional distribution center, each of which is listed online at http:// VPRacingFuels.com/contactus.html. Technical questions can be directed to VP Tech Support at 812-878-2025 or tech@vpracingfuels.com.
About VP Racing Fuels

VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975. VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP PowerWash™ and more. VP also markets VP PowerMaster® hobby fuels for R/C racing. More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.


RICE OIL SIGNS ON WITH VP RACING FUELS BRANDING PROGRAM

SAN ANTONIO, TX (May 12, 2016) Officials with VP Racing Fuels today announced the addition of Rice Oil Company to its roster of retail branding partners. Based in LaFollette, Tennessee, Rice Oil has supplied the mining, convenience store and other industries for 36 years and currently supplies 12 retail locations in Tennessee, Kentucky and Virginia. It recently converted its first site to the VP brand in Jellico, Tennessee.

“In evaluating VP’s branding program, we feel it’s one of the best images out there,” said Odus Mundy, Owner and President of Rice Oil. “Plus VP’s credit card processing fees are substantially lower and the opportunity to purchase unbranded supply means we won’t be locked in to a major brand.

“We’ll generate new revenue streams with sales of VP-branded products including its off-road race fuel blends in 5-gallon pails. Although the first site we reimaged isn’t close to any race track venues, there are plenty of performance enthusiasts with street rods and muscle cars in the area that will be attracted to the VP brand. Any dealer who’s struggling to compete in today’s environment can benefit from VP’s program with new revenue, lower expenses and the increased profits that come with them.”

“The Mundys, and Rices before them, have built a successful business based on quality products and service and we’re proud to have them as partners in our retail branding program,” said Alan Cerwick, President of VP Racing Fuels. “We look forward to growing our businesses together for years to come.”

For more information about Rice Oil and VP Racing Fuels’ retail branding program, contact Rice Oil at 423-562-2248 or visit riceoilco.com.

About Rice Oil
Paul and Judy Rice purchased Parrot Oil Company in 1980, and changed the name to Rice Oil Company. The Rices were committed to providing excellent quality and service as well as superior products to the mining industry, convenience store industry, and more.

Rice Oil was purchased in 2007 by Odus Mundy and Addie Rice Mundy who have continued to provide quality services. Rice Oil continues to serve clients they have served since 1980.More information is available at riceoil.com

About VP Racing Fuels

Leveraging its racing heritage and reputation for performance, VP Racing Fuels is among the most innovative and fastest growing brands in the country. VP’s retail branding program enables gas stations and convenience stores to reduce their credit card processing expenses and lower their cost of supply as well as increase revenues with new profit centers built on VP-branded products, all while gaining more control over their business.

Best known as the World Leader in Race Fuel Technology™, VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies. More information is available online at VPRacingFuels.com/Branding.


VP RACING FUELS NAMED OFFICIAL FUEL OF THE NEW HEARTLAND PARK TOPEKA

TOPEKA, KS (May 9, 2016) – Officials with the New Heartland Park Topeka today announced VP Racing Fuels has been named the track’s Official Fuel for 2016 and 2017. The sponsorship encompasses Heartland Park’s dragstrip, oval track, road course and a new motocross track opening this month. As part of the agreement, the track will have three blends of VP Racing Fuels available at its fuel station – C12™, VP110™ and Motorsport 100™ – with service provided by VP Heartland, VP’s distributor based in Manhattan, Kansas.

“VP Racing Fuels has a long history of supporting all forms of motorsports and we’re happy to bring them on board as our partner,” says Jeff Lacina, Director of Marketing and Communications for the New Heartland Park Topeka. “VP sets the bar for quality and consistency, and its fuels are famous for superior power and performance. It’s a real benefit to our racers to have convenient access to VP’s fuels at the track.”

“The new management team at Heartland Park has great plans for the facility and it’s exciting to enter into this new partnership with them,” said Justin Bolt, owner of VP Heartland. “We look forward to supporting the new owners and particularly its sportsman racers with quality products and superior service for many years to come.”

As Official Fuel, fans will see VP Racing Fuels’ presence via billboards and signs throughout the Heartland Park Topeka complex. Additional exposure will come through the track’s social media and website.

More information about VP Racing Fuels and its products is available at vpracingfuels.com. For local fuel needs, contact Justin Bolt at VP Heartland at 785-539-2700 or vpheartland@yahoo.com. Technical questions regarding fuel selection and tuning can also be directed to VP’s full-time Tech Support staff at 812-878-2025 or tech@vpracingfuels.com.

About VP Racing Fuels:

VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975. VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, World of Outlaws Sprint Cars and Late Models, AMA Supercross, Formula Drift, NMRA, NMCA, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP PowerWash™ and more. VP also markets VP PowerMaster® hobby fuels for R/C racing. More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.

About The New Heartland Park Topeka:

The New Heartland Park Topeka is a multi-purpose motorsports and outdoor events facility located in Topeka, Kansas. The facility opened in 1989 and features a championship NHRA sanctioned ¼ mile drag strip, a road course with four different configurations, a 3/8-mile clay oval and new motocross track. Owners of the facility are Chris Payne and Todd Crossley of Shelby Development, LLC who purchased the facility in January of 2016. Weekly race programs began in April with the NHRA Kansas Nationals scheduled for May 20-22 and the Manufacturers Series on October 21-23.


RSI PETROLEUM SIGNS ON WITH VP RACING FUELS BRANDING PROGRAM

Distributor to Help Expand VP Brand in Southern California

SAN ANTONIO, TX (May 5, 2016) Officials with VP Racing Fuels today introduced Ramos/Strong, Inc., dba RSI Petroleum Products, as the newest partner in its retail branding program. Based in Mojave, California, RSI supplies 60 retail sites throughout Southern California, primarily east of the Sierra Nevada range.

“We’ve done well in the unbranded retail market, but VP Racing Fuels takes that concept to another level,” said Larry Mitchell, Vice President, Secretary & General Manager of RSI. “The ability to purchase unbranded supply at a lower cost is key to competing with the independents, but the VP brand also has greater appeal to the performance enthusiasts in our customer base. With each VP-branded site carrying 5-gallon pails of race fuel, they’ll attract this key customer segment and generate a significant new revenue stream, particularly at sites near racing and recreational venues like the Glamis sand dunes.

“VP’s branded additives and small engine fuels also generate new revenues and their low credit card fees will reduce our expenses. All these factors serve to increase profits so it was an easy decision for us and will be more beneficial to our dealers.”

“RSI Petroleum has used the unbranded model to build a successful business, so they quickly recognized how they can leverage the added value VP brings to enhance that model,” said Alan Cerwick, President of VP Racing Fuels. “Southern California represents a relatively untapped market for us so we’re excited to partner with RSI and work together to grow our businesses in that region.”

About RSI Petroleum
RSI offers a variety of services including bulk gasoline and diesel fuel delivery, lubricants, branded and unbranded retail service contracts, cardlock fueling, and remote tank monitoring. Bulk fuel services range from 100 gallon bobtail deliveries to 9,000 gallon truck and trailer deliveries. RSI offers a wide variety of branded and unbranded gasoline and diesel products to commercial fleets and retail gasoline stations, along with bulk and packaged lubricants.

About VP Racing Fuels

Leveraging its racing heritage and reputation for performance, VP Racing Fuels is among the most innovative and fastest growing brands in the country. VP’s retail branding program enables gas stations and convenience stores to reduce their credit card processing expenses and lower their cost of supply as well as increase revenues with new profit centers built on VP-branded products, all while gaining more control over their business.

Best known as the World Leader in Race Fuel Technology™, VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies. More information is available online at VPRacingFuels.com/Branding.


VP FUELS NEW SOUTH EASTERN CRATE ASSOCIATION ALLIANCE

GAFFNEY, NC (May 3, 2016) As the 2016 race season powers into the spring and summer months, South Eastern Crate Association officials are pleased to announce its new partnership with VP Racing Fuels.  The Texas headquartered company boasts a variety of premier fuels and now joins the association as “The Official Fuel of SECA”.

“Jason and I have contemplated this for several months now and I am pleased that we have reached an agreement that is beneficial to all parties involved”, explained SECA’s Timmy Mcabee.  “VP carries an extensive line of high quality fuels that each of our divisions (crate late model, crate sportsman, and crate modified) can benefit from.  Their products set the bar for consistency and the performance speaks for itself.”

“We’re excited about becoming the Official Racing Fuel of the South Eastern Crate Association,” said Chris Wall, VP’s Chief Marketing Officer.  “VP has long been the fuel of choice for crate racers and SECA presents a great platform for promoting our fuel blends to all three classes.  Timmy, Jason and their team are building a series with tremendous upside potential and we look forward to working together to help keep it growing for many years to come.”

More information about VP’s race fuels and other products is available online at vpracingfuels.com.  Technical questions about fuel selection and tuning can be directed to VP’s full-time Technical Support staff at 302-521-1767 or ovaltracktech@vpracingfuels.com.
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975.  In addition to SECA, VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, World of Outlaws Sprint Cars and Late Models, AMA Supercross, Formula Drift, NMRA, NMCA, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines , including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP PowerWash™ and more.  VP also markets VP PowerMaster® hobby fuels for R/C racing.  For more information, visit VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com, or  find them on Facebook (VP Racing Fuels), and follow them on Twitter (@VP_Racing_Fuels).

Partners of the South Eastern Crate Association include : City Chevrolet Performance Parts, Hoosier Racing Tires,  RockAuto.com , To the Point Embroidery, Heintz Performance, Ellison Racing Engines, Kenny Lamb Racing Engines, Big A’s Custom Graphics, Thomas Clarke Performance, Velocita, G-engineering, Gable Automotive, Hendren Racing Engines, ARbodies, JRi Shocks, Renegade Racing Fuels, WP Shocks, FK Rod Ends, VP Racing Fuels,  CrateInsider.com , Pro Power Performance, Bilstein Shocks, JRS Competition Finishes, Flag To Flag, & Ntense Graphics.


VP FUELS NEW SOUTH EASTERN CRATE ASSOCIATION ALLIANCE

GAFFNEY, SC (May 3, 2016) As the 2016 race season powers into the spring and summer months, South Eastern Crate Association officials are pleased to announce its new partnership with VP Racing Fuels. The Texas headquartered company boasts a variety of premier fuels and now joins the association as “The Official Fuel of SECA”.

“Jason and I have contemplated this for several months now and I am pleased that we have reached an agreement that is beneficial to all parties involved”, explained SECA’s Timmy Mcabee. “VP carries an extensive line of high quality fuels that each of our divisions (crate late model, crate sportsman, and crate modified) can benefit from. Their products set the bar for consistency and the performance speaks for itself.”

“We’re excited about becoming the Official Racing Fuel of the South Eastern Crate Association,” said Chris Wall, VP’s Chief Marketing Officer. “VP has long been the fuel of choice for crate racers and SECA presents a great platform for promoting our fuel blends to all three classes. Timmy, Jason and their team are building a series with tremendous upside potential and we look forward to working together to help keep it growing for many years to come.”

More information about VP’s race fuels and other products is available online at vpracingfuels.com. Technical questions about fuel selection and tuning can be directed to VP’s full-time Technical Support staff at 302-521-1767 or ovaltracktech@vpracingfuels.com.

VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975. In addition to SECA, VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, World of Outlaws Sprint Cars and Late Models, AMA Supercross, Formula Drift, NMRA, NMCA, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP PowerWash™ and more. VP also markets VP PowerMaster® hobby fuels for R/C racing. For more information, visit VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com, or find them on Facebook (VP Racing Fuels), and follow them on Twitter (@VP_Racing_Fuels).

Partners of the South Eastern Crate Association include: City Chevrolet Performance Parts, Hoosier Racing Tires, RockAuto.com, To the Point Embroidery, Heintz Performance, Ellison Racing Engines, Kenny Lamb Racing Engines, Big A’s Custom Graphics, Thomas Clarke Performance, Velocita, G-engineering, Gable Automotive, Hendren Racing Engines, ARbodies, JRi Shocks, Renegade Racing Fuels, WP Shocks, FK Rod Ends, VP Racing Fuels, CrateInsider.com, Pro Power Performance, Bilstein Shocks, JRS Competition Finishes, Flag To Flag, & Ntense Graphics.


JAT OIL PARTNERS WITH VP RACING FUELS IN RETAIL BRANDING PROGRAM

SAN ANTONIO, TX (May 2, 2016) Officials with VP Racing Fuels today announced it has joined forces with JAT Oil in its retail branding program. Based in Chattanooga, Tennessee, JAT Oil supplies 125 retail locations in Tennesee, Georgia and Alabama.

“For us, the most appealing aspect of VP’s retail branding program is that it makes us different. VP’s new, attractive image will allow our dealers to stand out and reclaim some of the gallons that we’ve lost to major chains,” said Brian Venable, Brand Manager for JAT Oil. “Secondly, it provides additional revenue streams that we can offer our dealers with VP-branded race fuels, additives and small engine fuels. The VP ‘Fuel Cube’ that stations will use to store 5-gallon pails of race fuel is a good advertising tool – it attracts attention, builds curiosity and leads to sales.

“VP’s low credit card fees are fantastic and, together with the option to purchase unbranded supply, leads to more profit. All these factors make for an extremely strong program for our dealers.”

“JAT Oil is a strong, well-respected distributor in the Southeast, and we’re excited to have them as a partner,” said Alan Cerwick, President of VP Racing Fuels. “Their buy-in validates the strength of the VP brand and the competitive advantages our program delivers. We look forward to growing our businesses together for many years to come.”

About JAT Oil
JAT Oil has operated in the southeastern market for over 30 years with current sales of more than 100,000,000 gallons of petroleum products per year. Owned and managed by Pat Conroy, a 42-year veteran in the oil industry, JAT Oil supplies hundreds of customers in Tennessee, Alabama, Georgia and North Carolina with products including Kerosene, Gasoline, Diesels, Heating Fuels, #2, #4, #5 #6, Biodiesel and Ethanol. A licensed common carrier, JAT Oil hauls for a number of oil jobbers in the area and its fleet of transportation equipment enables same day deliveries when needed.
About VP Racing Fuels

Leveraging its racing heritage and reputation for performance, VP Racing Fuels is among the most innovative and fastest growing brands in the country. VP’s retail branding program enables gas stations and convenience stores to reduce their credit card processing expenses and lower their cost of supply as well as increase revenues with new profit centers built on VP-branded products, all while gaining more control over their business.

Best known as the World Leader in Race Fuel Technology™, VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies. More information is available online at VPRacingFuels.com/Branding.