VP LAUNCHES NEW BRANDED APPAREL PROGRAM

Barker Specialty to Carry Redesigned Clothing, New Promotional items

SAN ANTONIO, TX (June 23, 2016) VP Racing Fuels, Inc. today announced a new program to promote VP-branded apparel, promotional items and novelties. As part of the program, Barker Specialty is partnering with VP to host a new e-commerce site at https://www.barkerstores.com/vpperformancegear/ and serve as a one-stop shop for purchase of an expanded line of hats, t-shirts, promotional items and more.

Among the new items are several “Mad Scientist®” and VP Monster Truck-themed products including a VP Monster Jam® T-Shirt, a Monster Truck plush toy, Monster Truck pennant and even a Mad Scientist bobblehead! Visitors should check back frequently as the product line is growing rapidly and other VP-branded items and novelties will be added soon.

“We’re excited to partner with Barker Specialty and expect they’ll be instrumental in building VP’s brand awareness and facilitating all needs concerning apparel and novelties,” said Chris Wall, VP’s Chief Marketing Officer. “This new program will provide important support not only for VP’s expanding consumer product lines but our retail branding program as well.”

More information about VP Racing Fuels and its other products is available at VPRacingFuels.com.

About Barker Specialty
With over 60 years in the promotional products industry, Barker Specialty Company has become one of the nation’s leading distributorships servicing the largest companies in America as well as the U.S. Government. They have been rated in the Top 20 “Best Places to Work” for the ad specialty industry and are a Top 20 Promotional Products Dealer in the USA.

About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975. VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP PowerWash™ and more. VP also markets VP PowerMaster® hobby fuels for R/C racing. More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.


VP NAMED OFFICIAL FUEL OF SPEED SOCIETY

SAN ANTONIO, TX (June 16, 2016) Officials with Speed Society today announced an agreement naming VP Racing Fuels the Official Fuel of Speed Society and its website, speedsociety.com. Speed Society is the largest automotive network in the world, a vertical content publisher/aggregator that delivers high quality, engaging content to millions of automotive enthusiasts daily.

With the agreement, VP will have a high profile presence on Speed Society’s website and its various social media channels. VP also will be the exclusive fuel supplier for Speed Society’s fleet of cars that are taken to multiple events throughout the year, including three 2500hp Lamborghinis, an Alpha 10 GTR, and a ‘69 Camaro.

“Speed Society is made up of real automotive enthusiasts obsessed with the people, culture and the racing lifestyle,” said Chris Wall, Chief Marketing Officer for VP Racing Fuels. “That makes it a perfect fit for VP, not only for promotion of our off-road race fuel blends but our new product lines that target a broader consumer audience. VP Madditives for gas and diesel engines offer performance enthusiasts and other consumers race fuel technology for their daily drivers. And VP Small Engine Fuel keeps outdoor power equipment running at top performance while preventing fuel system damage caused by ethanol-blended street gas. We anticipate Speed Society will help increase awareness and adoption of all these new products.”

“We think the synergy between VP Racing Fuels and Speed Society has so many facets and are eager to see what the coming months bring to our brand and race team!” Charlie Rose, CEO of Speed Society.

For more information about VP Racing Fuels and its products, visit VPRacingFuels.com or facebook.com/VPRacingFuels

For more information about Speed Society, visit speedsociety.com or https://www.facebook.com/SpeedSociety

About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975. VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP PowerWash™ and more. VP also markets VP PowerMaster® hobby fuels for R/C racing. More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.