HOME SERVICE OIL SIGNS ON WITH VP RACING FUELS RETAIL BRANDING PROGRAM 

Distributor Looks to VP Program to Make Independent Sites More Competitive

SAN ANTONIO, TX (February 28, 2017) VP Racing Fuels, Inc. today introduced Home Service Oil as its newest partner in VP’s national retail branding program.  A wholesale fuel distributor based in Barnhart, Missouri, Home Service owns and operates nine Express Mart c-stores and supplies 60 other retail sites across Missouri, Arkansas and Illinois.

“We operate in an area with some strong major brands and super independents so we’ve been looking at ‘unbranded’ programs in hopes of becoming more competitive,” said Zach Mangelsdorf, Sales Manager for Home Service Oil.  “VP Racing Fuels offered the most compelling package including an attractive image at a relatively low cost, the opportunity to save $.08-.12 per gallon with unbranded supply, and new profit centers driven by VP-branded products.”

Home Service is in the process of reimaging its first site with the VP brand in Piedmont, Missouri, and anticipates having four more sites converted by year’s end. “We plan to offer VP’s complete product line in each store including its VP Madditive® performance chemicals, VP Small Engine Fuels and most notably, VP’s off-road race fuel blends. These all represent new profit centers that will attract new customers we wouldn’t otherwise capture, customers who will drive out of their way to find them,” said Mangelsdorf.

“We’re excited to have Home Service Oil on the VP team,” said Alan Cerwick, President of VP Racing Fuels.  “Home Service has a great reputation for doing what is right for their dealers, and we look forward to working with them to help their dealers become more competitive.”

 

About Home Service Oil

Home Service Oil Company is a supplier of heating oil, diesel fuels and gasoline delivered by professionally trained personnel to homes, farms, construction sites and commercial accounts. It also supplies racing gas, methanol, aviation gasoline, and Jet Fuel among other specialty fuel products. Home Service can provide tanks, pumps and other petroleum equipment to meet most any fleet fueling need.

 

About VP Racing Fuels 

Leveraging its 40+ year racing heritage and reputation for performance, VP Racing Fuels is among the most innovative and fastest growing brands in the country. VP’s retail branding program enables gas stations and convenience stores to reduce their credit card processing expenses and lower their cost of supply as well as increase revenues with new profit centers built on VP-branded products, all while gaining more control over their business.

Best known as the World Leader in Race Fuel Technology™, VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, Formula Drift, NMRA, NMCA PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies. More information is available online atVPRacingFuels.com/vp-branded-gas-stations/.

 

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Contacts:

Home Service Oil

Zack Mangelsdorf: 314-420-4536; zacharym@hsoil.com

VP Branding

Matt Schuster: 210-784-6708; matt.schuster@vpracingfuels.com

VP Media Relations

Steve Scheidker: 210-635-7744; steves@vpracingfuels.com


NEW DISTRIBUTOR SERVING UP VP RACING FUELS IN EASTERN EUROPE

SAN ANTONIO, TX (February 21, 2017) VP Racing Fuels, Inc. today introduced its newest distributor — oils4cars s.r.o., based in Košice, Slovakia. As VP’s authorized dealer, oils4cars will service customers in Slovakia, Czech Republic, Hungary, Poland and Austria with a full line of VP’s race fuel blends, including unleaded R5™, Motorsport 109™, Motorsport 103™ and many more.

VP Madditives®, formulated for petrol and diesel engines, will also be available from oils4cars.  The family of additives includes VP Fuel System Cleaner, VP Power Boost combustion enhancer and VP Octanium® octane boost for petrol engines, along with VP Diesel All-In-One Fuel Conditioner and VP Cetanium® cetane boost for diesel engines.

“Over the last years oils4cars has proved to be a strong and reliable partner to many businesses in Europe.  We are convinced that the same business approach will enable us to serve VP Racing Fuels customers in an effective and professional manner.  We believe that VP represents world class quality, as evidenced by its cooperation with M-SPORT and also based on our own experiences in rally.  With both companies fueled by a passion for motorsport and successful business experiences, oils4cars sees great potential in our cooperation with VP.  We are happy to open a new chapter of business together with VP Racing Fuels,” said Stanislav Brindza, Sales Manager for oils4cars.

“We’re very pleased to welcome oils4cars to the VP family,” said Marc Wesler, International Sales Manager for VP Racing Fuels.  “Stanislav Brindza and his team are well-respected in the industry and very knowledgeable about performance products as reflected in the success of their Red Ants rally team.  We’re confident they’ll represent the VP Racing Fuels brand well and look forward to growing our businesses together.”

More information about oils4cars is available online at http://oils4cars.com.


VP RACING FUELS TEAMS WITH ANTRON BROWN TO SUPPORT GRASS ROOTS DRAG RACING

VP Rolls Out New Video, Autographed Hat Giveaway, Contingency Awards

SAN ANTONIO, TX (February 18, 2017) Despite winning multiple NHRA Championships, Antron Brown has not forgotten his roots and remains committed to give something back to his sport. In a new video released today, the reigning NHRA Top Fuel Champion and founder of the Midwest Junior Super Series explains how his philosophy meshes perfectly with VP Racing Fuels, a championship-winning company that is likewise committed to supporting the sport of drag racing.

“What sets VP apart from all the other fuel vendors is they start off with the grass roots. That was true in my case as a young motocross rider, where I learned from my dad to do things right the first time and only buy the best, and he always bought VP,” said Brown. “VP has become a part of our Midwest Junior Super Series, getting involved in the early stages because they care about the youth and teaching them how to win by being consistent and always choosing the right ingredients to put in the race car to make it happen.”

“We couldn’t be more pleased to support Antron and his Junior Dragsters. He is a true champion who shares our passion for performance and giving back to the sport,” said Chris Wall, VP’s Chief Marketing Officer.

In connection with its new video, VP will be giving away 50 hats signed by Antron for VP fans that submit short videos saying how VP is a part of their life.

Fan videos can be submitted online at www.vpracingfuels.com/racer-spotlight and the best 50 will be selected to receive an autographed VP hat.


In addition to supporting Junior Dragsters, VP will again be an NHRA Major Contingency Sponsor, continuing its 41-year practice of posting substantial contingency awards for all NHRA Sportsman classes. The company also will continue its “Top 10” program which awards free or half price fuel to racers ranked in the Top 10 of each Sportsman class the previous year.

The new video is one of several viewable on VP’s new website which will be constantly updated with new videos and other content to keep visitors abreast of everything that’s happening at VP.

For more information about VP Racing Fuels, its contingency programs or products, contact the nearest VP Regional Distribution Center, listed online at www.vpracingfuels.com/contact/.