LEE O’DONNELL, VP RACING FUELS’ MAD SCIENTIST® MAKE MONSTER JAM® HISTORY

Monster Truck Driver Lee O’Donnell Lands First Ever Front Flip 

LAS VEGAS (March 27, 2017) – In front of a sold-out crowd at Sam Boyd Stadium Saturday night, VP Racing Fuels’ Mad Scientist® driven by Lee O’Donnell made history by pulling off the first-ever front flip in a Monster Jam® monster truck.  The stunt propelled O’Donnell to the 2017 Monster Jam World Finals® Freestyle Championship, the first for both O’Donnell and the Mad Scientist Monster Jam® truck.

O’Donnell’s unexpected move began with pulling a high-speed wheelie after a jump. He then hit another jump while his front wheels were up in the air, causing the back end of his truck to launch up, eventually somersaulting over the front end of his truck.  As he stuck the landing, the crowd roared. The video has become the biggest story of this past weekend with replays on Fox Sports, ESPN Sports Center and millions of views on websites worldwide.

“We couldn’t be happier for Lee O’Donnell in pulling off this feat,” said Alan Cerwick, President of VP Racing Fuels.  “This type of achievement and push-the-envelope aggressiveness is consistent with the long-time culture at VP and emblematic of our unique brand.”

Lee O'Donnell celebrates his victory at Monster Jam World Finals 2017

The Mad Scientist Monster Jam truck began competing in 2016 and has become an important component of VP Racing Fuels’ marketing program as it continues to diversify and expand beyond racing fuels, an industry it’s led for more than 40 years.  Representing VP’s technological leadership and maniacal passion for power and winning, the Mad Scientist now adorns VP-branded gas stations and convenience stores which VP has been rolling out across the U.S.

The Mad Scientist icon also appears on packages of new VP-branded products for the mass consumer market including VP Small Engine Fuels for 2- and 4-cycle outdoor power equipment, VP Madditives® for gas and diesel engines, and VP Racing Lubricants, all of which are distributed via VP-branded stations and/or major retail chains across the country.  In addition, VP this week will be launching a VP Racing Fast Lube™ concept, wherein the VP brand will be available under license by quick lube centers interested in leveraging one of the fastest-growing performance lifestyle brands in America.

More information is available online at VPRacingFuels.com.


AT 140 MPH ON SNOW OR 200 MPH ON PAVEMENT, CLIFF RANDALL FUELS HIS PASSION WITH VP

ORONTO, ONTARIO, CANADA (March 14, 2017) Cliff Randall is passionate about most things in life, but perhaps most about speed – drag racing on snowmobiles and running mile events on motorcycles.  Whether on two wheels or snow, Randall is fueled by VP Racing Fuels, a company that shares his passion for performance.

“We live and breathe performance on snow and pavement up here in Toronto.  It’s our passion,” said Randall.  “When you’re topping out above 140 mph on sleds and 200 mph on bikes, you need the best products and support from your suppliers.  We’d be lost without the fabulous expertise and support from VP Racing Fuels, particularly Randy Lungal, our go-to guy at VP-Ontario.”

“Over the years, we’ve done quite a bit of collaboration with VP on product development and quality control.  That’s one of VP’s strengths.  Most of them are racers themselves and they don’t confine themselves to the laboratory – they get out in the field and on the track with their customers,” Randall continued.

“At this point, it’s been 17 years that we’ve been using VP fuels and in recent years, we’ve found C12 to be the most consistent, best performing fuel for both our sleds and bikes,” added Randall.  “In most cases, we’ve found we don’t need every bit of C12’s 112 octane, so we mix it with pump gas to yield the 100 octane that appears to optimize performance in our Ski-Doo MachZ 1000cc 2 stroke race sled and Kawasaki ZX1270.”

“Working with Cliff is a real pleasure – it’s rewarding to be in a position to help support someone’s passion,” said Randy Lungal, owner of VP-Ontario.  “He’s not in it for the money, but rather for the challenge and the joy of competing.  Win or lose, Cliff is always well-prepared with the best looking equipment in the field and represents VP really well.”

About VP Racing Fuels

VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975.  VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Formula Drift, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP PowerWash™ and more.  VP also markets VP PowerMaster® hobby fuels for R/C racing.  More information is available online at VPRacingFuels.com.

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Contact:

Cliff Randall – 416-804-2748; cliff@randallsearch.com

Steve Scheidker – 210-635-7744, Ext 206; steves@vpracingfuels.com


PILOT POINT C-STORE DOUBLES SALES VOLUME WITH NEW IMAGE

VP Racing Fuels Brand Program Proves to Be a Winner

PILOT POINT, TX (March 2, 2017) After 17 years with a major brand and steadily declining sales due to competition from lower priced independents, Joshua Kim faced a tough decision.  While other major brands and assorted unbranded options had their pros and cons, VP Racing Fuels made a compelling case for its program.  But would VP have sufficient brand recognition to ensure customers would visit his store?

Since taking the leap with VP last June, Kim reports the answer is a resounding “YES.”  Kim’s gasoline sales at his Pilot Point, Texas station had declined to about 30-35,000 gallons per month, but since reimaging with VP sales have doubled to 70,000 gallons.  “And that’s during the winter, so I expect even higher volumes next summer,” said Kim.

“New customers seem to be attracted to the VP brand due to a perceived higher quality, with many reporting cleaner fuel and better gas mileage,” Kim said.  “It also has dramatically increased my sales of premium gas.  After averaging 30-50 gallons of premium per day, we’ve increased to 150 gallons daily.”

“I was losing $.04 per gallon on my gasoline sales and got to the point where I didn’t even bother to fix several broken pumps,” Kim continued.  “But with VP, I’m netting $.12 per gallon.  In addition to higher volume and more profit on gasoline sales, my inside sales are up a solid 33%.  I’m also getting big savings from VP’s credit card program.  I used to pay $4000 per month in credit card fees, but now pay only about half that much on higher sales volumes!”

“VP’s off-road race fuel blends attract customers we wouldn’t otherwise get and VP Madditives® are selling really well.  I think the additives underscore the perception of quality in customers’ minds, where the VP brand is viewed as an authority on fuel technology,” Kim added.  “I couldn’t be happier with my decision to brand with VP Racing Fuels.”