VP RACING FUELS SIGNS NEW UK DISTRIBUTOR, OLD HALL PERFORMANCE

San Antonio, Texas USA (December 20, 2018) VP Racing Fuels, Inc., recognized around the world as the leader in race fuel technology, today announced the signing of Old Hall Performance as a distributor in UK and Ireland.

Just months after opening a new state-of-the-art warehouse in the West Midlands, major motorsport distributor Old Hall Performance has been confirmed as a specialist partner to fuel technology expert VP Racing Fuels. The agreement will see Old Hall become the approved importer of VP’s ever-growing range of consumer products for the UK and Ireland.

Since opening its doors in 2005, Old Hall Performance has harnessed its market-leading knowledge of the motorsport and high-performance automotive market to create a compelling proposition for consumers. From its new spacious warehouse in Coventry, the company will hold and distribute the extensive range of  VP’s consumer products.

Miles Corrick, sales and business manager, Old Hall Performance, commented: “The VP Racing range of consumer products complements our offering perfectly and enables us to offer an even wider choice to customers. The VP brand is synonymous with quality and with success in motorsport throughout the world. We can now offer VP’s fuel jugs, specialty products, and Madditives to customers, helping them really harness their performance. It’s a real privilege to be representing the VP brand.”

Peter Coleman, business development consultant for Europe at VP Racing Fuels, added: “Old Hall Performance is a leader in its field, with an unrivaled legacy across motorsport to lean upon, driven by passionate racers. The reach and knowledge across retail at Old Hall Performance, combined with their logistics and warehousing facilities, gives us the perfect partner to service consumer demand in the UK and Ireland. We look forward to building a long-term partnership with the business, as we seek to bring our developing product portfolio to our customer base.”

For more information about VP and its products for racers, enthusiasts, and general consumers visit vpracingfuels.com

About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea, and air since 1975.  VP is also the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars, Late Models, DIRTcar, Pirelli World Challenge, PDRA, Rally America, SCORE, ARA, and USAC among more than 60 VP-sponsored series and sanctioning bodies.

As part of a retail branding program, gas stations and convenience stores across North America are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP Hi-Performance Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C racing.  VP’s most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBE™, VP Racing POWERWASH™ car wash systems, VP Appearance, and VP TANK GUARDIAN™ product lines. More information is available online at VPRacingFuels.com.
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For more information on VP Racing Fuels in UK and Ireland, contact www.vpracingfuels.com. For Race Fuel, visit www.racefuel.online. VP Consumer Products are available from www.oldhallperformance.com.

For PR enquiries in the UK and Ireland, please email Prova PR at VPRacing@Provapr.co.uk, or call 01926776900.

VP Contact: Peter Coleman, +44 (0) 7376 388916
or peter.coleman@vpracingfuels.com


VP Racing Fuels Stay Frosty™ Wins 2019 PRI Global Media Award

San Antonio, Texas USA (December 10, 2018) VP Racing Fuels, recognized around the world for performance fuels and chemicals, was awarded the coveted PRI Global Media Award for its new STAY FROSTY™ Race Ready Coolant.

Motorsports journalists from the United Kingdom and Canada, tasked with identifying and discovering what new products are likely to succeed in their home countries, selected STAY FROSTY.

“The journalists that make up the PRI Global panel are highly respected,” said Bruce Hendel, VP’s Vice President, North America Sales – Race Fuels & Consumer Products. “Their opinions really matter because they know their markets. With the help of this endorsement there’s an even stronger probability STAY FROSTY will do well in North America and overseas. With the extensive distribution network we have in place it will be very easy for racers and enthusiasts to keep cool and STAY FROSTY when it counts.”

The PRI Global Media Award is the second prestigious award VP and STAY FROSTY have received for 2019. In November, the Specialty Equipment Manufacturer’s Association panel of international media voted STAY FROSTY one of the best new products at the SEMA Show.

For more information about VP and its products for racers, enthusiasts, and general consumers visit vpracingfuels.com.

About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea, and air since 1975.  VP is also the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars, Late Models, DIRTcar, Pirelli World Challenge, PDRA, Rally America, SCORE, ARA, and USAC among more than 60 VP-sponsored series and sanctioning bodies.

VP Racing Fuels’ retail branding program is re-imaging gas stations and convenience stores across North America, flying the VP brand colors.  Each location provides distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP Hi-Performance Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C racing.  VP’s most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBE™, VP Racing POWERWASH™ car wash systems, VP Appearance, and VP TANK GUARDIAN™ product lines. More information is available online at VPRacingFuels.com.
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VP Contact: Bruce Hendel, 210.635.7744, ext. 203 or brucehendel@vpracingfuels.com


VP RACING FUELS OPENS THE LID ON 2019 CALENDAR AT PRI

Indianapolis, IN (December 6, 2018) VP Racing Fuels, Inc., may be regarded as the leader in racing fuel technology around the world but as the annual PRI show opened today in Indy, attendees were treated to something special from a ’68 Caddy.

“For over twenty years we’ve produced some very memorable poster calendars,” said Alan Cerwick, VP Racing Fuels President & CEO. “We’re used to fueling the Prototype Cadillac’s in the IMSA series, but for 2019 our team put someone special in a Coupe Deville, and the crowd loved it.”

Constance Nunes, the star of the Netflix series, “Car Masters: Rust to Riches,” is VP’s 2019 calendar poster model and will be at VP’s booth #4201 during the show signing posters and greeting attendees, guests, and exhibitors.

For more information about VP and its products for racers, enthusiasts, and general consumers visit vpracingfuels.com.

About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea, and air since 1975.  VP is also the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars, Late Models, DIRTcar, Pirelli World Challenge, PDRA, Rally America, SCORE, ARA, and USAC among more than 60 VP-sponsored series and sanctioning bodies.

As part of a retail branding program, gas stations and convenience stores across North America are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP Classic™ and Hi-Performance Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C racing.  VP’s most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBE™, VP Racing POWERWASH™ car wash systems, VP Appearance, and VP TANK GUARDIAN™ product lines. More information is available online at VPRacingFuels.com.
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Contact Donato Bonacquisto at 210-635-7744, ext. 204 or donato@vpracingfuels.com


VP RACING FUELS NEW OCTANIUM™ UNLEADED HEADED TO PRI

San Antonio, TX (December 6, 2018) VP Racing Fuels, Inc., a world leader in race and performance fuel technology, will introduce their new Octanium™ Unleaded octane improver to attendees at the PRI Show in Indianapolis on October 6th.

VP’s New Octanium Unleaded increases octane up to 7 numbers and improves throttle response and acceleration performance. It cleans fuel injectors, eliminates gum and varnish build-up, and acts as a lead substitute. One bottle treats up to 10 gallons of gasoline, increasing octane by up to 70 points.

“Octanium Unleaded octane booster can bump up the octane to stop the rattle or pinging,” said Andy Deel, Division Manager – VP Consumer Products. “The fact that it is safe for vehicles with converters or oxygen sensors makes this product an all-around performer.”

About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea, and air since 1975.  VP is also the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars, Late Models, DIRTcar, Pirelli World Challenge, PDRA, Rally America, SCORE, ARA, and USAC among more than 60 VP-sponsored series and sanctioning bodies.

VP Racing Fuels’ retail branding program is re-imaging gas stations and convenience stores across North America, flying the VP brand colors.  Each location provides distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP Hi-Performance Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C racing.  VP’s most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBE™, VP Racing POWERWASH™ car wash systems, VP Appearance, and VP TANK GUARDIAN™ product lines. More information is available online at VPRacingFuels.com.

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VP Contact: Andy Deel, 210.635.7744, ext. 207 or andy@vpracingfuels.com


VP RACING FUELS BRINGS CUSTOM BLEND LUBRICANTS TO INDY

San Antonio, TX (December 4, 2018) VP Racing Fuels, Inc., with a global reputation for high-performance fuels for all types of engines, will introduce their new Classic, Traditional and Custom lubricant product line to attendees at the PRI Show December 6-8 in Indianapolis.

“There are a blinding number of oils and lubricants on store shelves,” said Richard Glady, Division Manager – VP Lubricants. “But now, from VP, the consumers, racers, tuners, and engine builders who have relied on the VP logo all these years can select a motor oil or lubricant made specifically for their needs and know it has the technology and VP’s dedication to performance behind every ounce.”

VP now offers VP Classic™ non-synthetic racing oils in 10W-30, 20W-50, and SAE 30 weights offering a friction reducing additive, strong detergent, and superior film strength. Classic SAE 80-W-90 API GL-4 Hi-Performance gear oil for use in traditional manual transmissions complements the line. VP Traditional™ are non-synthetic racing oils in SAE 50 and SAE 60 heavier viscosity with the enhancements offered by the Classics and built for extremely stressed competition engines fueled by racing fuel, gasoline, diesel, alcohol, or nitromethane.

In addition, VP’s custom blended lubricant product line now offers VP NITRO™ Hi-Performance SAE 70 racing oil for nitro engines only, an VP EX HP™ High Performance full synthetic SAE 0W-50 racing oil, VP Diesel Compression Ignition 1 full synthetic racing oil in SAE 5W-40, VP’s new Hi-Performance 75W-140LS full synthetic limited slip and 80W-140LS conventional limited-slip API GL-5 gear oils.

For more information about VP and its products for racers, enthusiasts, and general consumers visit vpracingfuels.com.

About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea, and air since 1975.  VP is also the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars, Late Models, DIRTcar, Pirelli World Challenge, PDRA, Rally America, SCORE, ARA, and USAC among more than 60 VP-sponsored series and sanctioning bodies.

As part of a retail branding program, gas stations and convenience stores across North America are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP Hi-Performance Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C racing.  VP’s most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBE™, VP Racing POWERWASH™ car wash systems, VP Appearance, and VP TANK GUARDIAN™ product lines. More information is available online at VPRacingFuels.com.
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VP Contact: Richard Glady, 210.861-8412 , or Richard.Glady@vpracingfuels.com


VP RACING FUELS TO INTRODUCE NEW FUELS AT PRI

San Antonio, TX (December 3, 2018) VP Racing Fuels, known around the world for powering the evolution of racing fuels, will introduce four new products at this year’s PRI Show in Indianapolis.

X85L™ is an 85% Ethanol 15% Hydrocarbon racing fuel with a lead additive package to increase octane and the lubricity of the fuel. X14™ is a non-oxygenated leaded general purpose racing fuel that is economically priced, and a good choice for any number of racing applications, including 598-615 cubic inch naturally aspirated big bracket engines and NHRA Super Comp and Super Gas racing. X14 has a MON of 112 for compression ratios up to 15:1. 

“Our new X85L and X14 race fuels are perfect go-to fuels for a large number of racers, but we didn’t stop there,” said Bruce Hendel, VP’s Vice President, North America Sales – Race Fuels & Consumer Products.  “Our R&D team worked with racers and engine builders throughout the year, and we are also proud to have added Eco96™ and UTV 96™ to our extensive fuel menu.  Some companies might think they can fuel everything with a handful of products. We’ve known better for years, and our growth in North America and around the world is proof we’ve got the right formula.”

VP Eco96™ is an unleaded, oxygenated off-road racing fuel made specifically for Ecotec engines or other applications that can run low octane fuel. With the fuel’s unique chemical properties, VP Eco96 prevents vapor lock in the extreme heat of desert racing better than pump gas and standard types of race fuel.

VP UTV96™ is specifically built for the UTV market and increases performance in both naturally aspirated engines as well as turbo-charged engines and is great for all makes of UTVs. By outperforming standard pump gas as it pertains to the fuels boiling point, UTV96 reduces the chance of harmful vapor locking in long, hot desert races and recreational outings.

For more information about VP and its products for racers, enthusiasts, and general consumers visit vpracingfuels.com.

About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea, and air since 1975.  VP is also the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars, Late Models, DIRTcar, Pirelli World Challenge, PDRA, Rally America, SCORE, ARA, and USAC among more than 60 VP-sponsored series and sanctioning bodies.

As part of a retail branding program, gas stations and convenience stores across North America are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP Hi-Performance Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C racing.  VP’s most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBE™, VP Racing POWERWASH™ car wash systems, VP Appearance, and VP TANK GUARDIAN™ product lines. More information is available online at VPRacingFuels.com.
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VP Contact: Bruce Hendel, 210.635.7744, ext. 203, or brucehendel@vpracingfuels.com


VP RACING FUELS POWERS TROPHY TRUCK WINNER AND SEASON CHAMPION AT SCORE BAJA 1000

San Antonio, Texas (December 3, 2018) VP Racing Fuels, a dominant force in off-road racing, fueled the Ford Raptor SCORE Trophy Truck driven by Cameron Steele and Pat Dean to victory in this year’s Baja 1000. To put an exclamation point on VP-fueled performances this season, Rob MacCachren locked up the 2018 SCORE Off-Road Championship by running on VP!

Racers from all over the globe converged on Ensenada, Mexico for the finale of the SCORE World Desert Championship and with only 62% of the entries able to finish the grueling run through the desert, preparation and determination were key to making it to the end.

“The whole team really deserves this. This isn’t just about one driver or two drivers, it’s about everyone that puts the will in,” said Steele. “The race started off wharky; we had a competitor come up from behind us and catch us on the pavement and then ram us in the dirt. We lost first gear about that time, so for us, it was about persevering until the end. We ran the entire thing with no first gear. They told me it would make it and they were right. I want to thank VP Racing Fuels and all of our sponsors.”

“Our fuels aren’t one size fits all, they are purpose built,” said Bruce Hendel, VP’s Vice President, North America Sales – Race Fuels & Consumer Products, “Our Late Model Plus fuel has become the fuel of choice for most in the Trophy Truck class for the additional octane value, performance and resistance to vapor lock in the typical high temps of desert racing. Cameron and Rob and their teams chose VP, and we congratulate them on their incredible accomplishments.”

For more information about VP and its products for racers, enthusiasts, and general consumers visit vpracingfuels.com.

About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea, and air since 1975.  VP is also the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars, Late Models, DIRTcar, Pirelli World Challenge, PDRA, Rally America, SCORE, ARA, and USAC among more than 60 VP-sponsored series and sanctioning bodies.

VP Racing Fuels’ retail branding program is re-imaging gas stations and convenience stores across North America, flying the VP brand colors.  Each location provides distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP Hi-Performance Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C racing.  VP’s most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBE™, VP Racing POWERWASH™ car wash systems, VP Appearance, and VP TANK GUARDIAN™ product lines. More information is available online at VPRacingFuels.com.
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VP Contact: Bruce Hendel,  210.635.7744, ext. 203 or brucehendel@vpracingfuels.com