SAN ANTONIO, TX (May 2, 2016) - Officials with VP Racing Fuels today announced it has joined forces with JAT Oil in its retail branding program. Based in Chattanooga, Tennessee, JAT Oil supplies 125 retail locations in Tennesee, Georgia and Alabama.
“For us, the most appealing aspect of VP’s retail branding program is that it makes us different. VP’s new, attractive image will allow our dealers to stand out and reclaim some of the gallons that we’ve lost to major chains,” said Brian Venable, Brand Manager for JAT Oil. “Secondly, it provides additional revenue streams that we can offer our dealers with VP-branded race fuels, additives and small engine fuels. The VP ‘Fuel Cube’ that stations will use to store 5-gallon pails of race fuel is a good advertising tool – it attracts attention, builds curiosity and leads to sales.
“VP’s low credit card fees are fantastic and, together with the option to purchase unbranded supply, leads to more profit. All these factors make for an extremely strong program for our dealers.”
“JAT Oil is a strong, well-respected distributor in the Southeast, and we’re excited to have them as a partner,” said Alan Cerwick, President of VP Racing Fuels. “Their buy-in validates the strength of the VP brand and the competitive advantages our program delivers. We look forward to growing our businesses together for many years to come.”
About JAT Oil
JAT Oil has operated in the southeastern market for over 30 years with current sales of more than 100,000,000 gallons of petroleum products per year. Owned and managed by Pat Conroy, a 42-year veteran in the oil industry, JAT Oil supplies hundreds of customers in Tennessee, Alabama, Georgia and North Carolina with products including Kerosene, Gasoline, Diesels, Heating Fuels, #2, #4, #5 #6, Biodiesel and Ethanol. A licensed common carrier, JAT Oil hauls for a number of oil jobbers in the area and its fleet of transportation equipment enables same day deliveries when needed.
About VP Racing Fuels
Leveraging its racing heritage and reputation for performance, VP Racing Fuels is among the most innovative and fastest growing brands in the country. VP’s retail branding program enables gas stations and convenience stores to reduce their credit card processing expenses and lower their cost of supply as well as increase revenues with new profit centers built on VP-branded products, all while gaining more control over their business. Best known as the World Leader in Race Fuel Technology™, VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies. More information is available online at VPRacingFuels.com/Branding.