San Antonio, TX (January 14, 2022) - VP Racing Fuels, Inc., a global leader in performance fuels, lubricants, and additives, today announced their new partnership with Kicker Arenacross as Official Fuel, Official Lubricant, and Official Coolant.
"The Kicker AMA Arenacross Series is the premier indoor motocross event in the country," said Bruce Hendel, Vice President of North American Sales – Race Fuel and Consumer Products for VP. "This new association featuring VP race fuel, lubricants, and our Stay Frosty Coolant® as the official products will give riders the confidence needed to compete at the highest level and win."
The Kicker AMA Arenacross is a fast-paced,10-round championship series sanctioned by the American Motorcyclist Association, the world’s largest motorcycling organization founded in 1924. The Kicker series began with Round 1, January 7th in Loveland, Colorado, culminating with the AMA Championship Round, February 12th in Denver, Colorado.
"VP Racing Fuels will be a tremendous partner, and we look forward to building a long-term partnership," said Tod Hammock, president and founder of Cycle City Promotions, the promoters of the Kicker Arenacross. "VP’s fuels are legendary in the motocross world, and their lubricants and coolants have been track-proven to withstand the high-rev demands of the race, taking championship riders across the finish line."
Media Contact: Bob Merz, 832-244-6305 or bob.merz@vpracingfuels.com
About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Fuel Technology®, fueling champions in virtually every form of motorsport on land, sea, and air since 1975.
VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, MotoAmerica, World Racing Group, and World of Outlaws, AMA Supercross, American Flat Track, SCORE, USAC, NMCA/NMRA, and more than 60 sponsored series and sanctioning bodies. VP is also the official performance coolant of IMSA, American Flat Track, and ATVMX. VP also sells a full line of consumer products including ethanol-free VP Small Engine Fuels formulated for 2 and 4-cycle outdoor power equipment, lubricants, VP Madditive® automotive performance additives, Stay Frosty® performance coolants, car appearance products, and accessories through national home improvement, automotive parts, and online retailers. The company also offers a program to independent operators of convenience stores and gas stations, car wash, quick lube, and marinas to brand as VP Racing Fuels and resell the company’s race fuel and a full range of automotive performance and outdoor small engine products. For more information, visit VPRacingFuels.com.