San Antonio, TX (February 21, 2023) - VP Racing Fuels, Inc., a global leader in performance fuels, lubricants, and additives, today announced a lineup of additional new licensees, further expanding the brand's reach into new distribution channels.
"VP Racing's licensing program is run with one objective in mind, to expand the brand reach and play a significant role in building the brand in the U.S. and globally," said Bob Merz, Director of Brand Management and Licensing at VP. "Our licensees are chosen for their quality design, manufacturing capabilities, and varied distribution networks."
Pacific Swell Brands, VP Racing's exclusive licensing agency, secured deals in a broad range of automotive and lifestyle products, including:
- High-quality stainless steel wall art from Chrome Domz
- Apparel and headwear from CPTN Apparel
- Apparel and headwear for racetracks from Craton
- Barware from Cymba
- Decals from Decalcomania
- Metal signs from Desperate Enterprises
- Die-cast vehicle replicas in various scales, scale gas pumps, dioramas, shop tools, and vehicle lifts from Greenlight
- Auto cargo management from Hoch Brands
- Licensed paintings, prints, posters, and t-shirts from Kelly Telfer
About VP Racing Fuels
VP Racing is best known as the World Leader in Fuel Technology®, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is the Official Racing Fuel of various motorsport events and series. VP also sells a full line of consumer products, including ethanol-free VP outdoor equipment fuels formulated for 2 and 4-cycle outdoor power equipment, lubricants, VP Madditive® automotive performance additives, Stay Frosty® performance coolants, car appearance products, and accessories through national home improvement, automotive parts, and online retailers. For more information, visit VPRacingFuels.com.
VP Racing Media Contact: Bob Merz, 832.244.6305 or bob.merz@vpracingfuels.com
About Pacific Swell Brands
PacSwell is a full-service licensing agency that extends iconic brands into new consumer products and markets to grow licensing revenue and brand equity. For more information, visit www.pacificswellbrands.com.
