San Antonio, TX (April 29, 2025) – VP Racing Fuels, Inc., The World Leader in Fuel Technology®, is proud to announce a new distribution partnership with Rebel Oil Company, Inc. (ROC), resulting in significant expansion of VP Racing fuel distribution throughout Nevada and Hesperia, California .
“We are thrilled to partner with ROC, a relationship that brings us a recognizable master distributor in the Nevada market.” said Mike Emerson, VP Racing Western Regional Manager. “We look forward to assisting ROC in providing their customers with quality race fuels and consumer products. Together we are set to achieve success and expansion in 2025 and beyond.”
ROC is a leading fuel, renewable biofuel, race fuel, lubricant, and oil distributor in the Western United States. Founded in 1954, ROC brings decades of experience operating fuel stations and servicing wholesale customers. With a presence in the Nevada market, ROC continues to serve Race Fuel customers through their bulk distribution, bulk plant/will call, and cardlock operations.
"ROC is thrilled to partner with VP Racing and fuel champions on and off the track" said Jason Case, ROC Chief Executive Officer. "As a VP Master Distributor, ROC is able to expand access to high-performance race fuels throughout the markets we serve. We look forward to continuing to deliver quality, reliability, and innovation to our customers."
This strategic partnership enhances the market presence of both the VP Racing and ROC brands, expanding access to premium fuels and additives for drivers, dealers, and retailers across the region.
For more information about VP Racing and its extensive product lineup for racers, enthusiasts, and general consumers, visit VPRacingFuels.com.
ABOUT VP RACING
VP Racing, The World Leader in Fuel Technology®, has been fueling champions in virtually every form of motorsport on land, air, and sea since 1975. VP is the Official Fuel of the series like IMSA, NHRA, SCORE, World of Outlaws, AMA Pro Motocross, MotoAmerica, SRO GT World Challenge, Champ Offroad, American Flat Track, USF Pro, USAC, NASA, and more than 60+ other sponsored series and sanctioning bodies.
VP Racing is also well-known for its full line of consumer products, including ethanol-free small engine fuels and lubricants formulated for 2 and 4-cycle outdoor power equipment, automotive additives and octane improvers, performance coolants, appearance products, apparel, and accessories sold globally through automotive, home improvement, and online retailers. The VP brand is also represented by a program for independent operators with 350+ VP-branded gas stations, car washes, quick lubes, and marinas throughout North America. For more information, visit VPRacingFuels.com.