San Antonio, TX (January 16, 2025) VP Racing Fuels, Inc., recognized worldwide as the leader in performance fuel products and innovative retail, today announced that Loretta Terranella will join the company as Vice President of Branded Retail. The appointment is effective immediately.
“Loretta is an outstanding addition to our Branded Retail team,” said Bruce Hendel, Senior Vice President of Global Sales, Race Fuel & Consumer Products for VP Racing. “Loretta’s wealth of experience in and knowledge of the downstream petroleum market and retail in particular make her the ideal leader for taking VP’s retail expansion to the next level. We anticipate accelerated growth from her efforts.”
Most recently, as the Commercial Leader—VP of Energy Sales of North America at DTN, Ms. Terranella led the company’s growth in the energy and agricultural sectors. A veteran of 20 years in the downstream petroleum and allied industries, her previous experience includes leadership positions with CFN, Firestream Worldwide, and Jackson Oil Company.
“I am thrilled to join VP and lead their growing Branded Retail Division. Not only does this division have great potential, but I look forward to helping build a brand that has been at the forefront of motorsports globally for 50 years,” added Terranella. “Our focus is building existing retail location’s sales and expanding our footprint in the U.S. and beyond.”
Ms. Terranella will office in North Myrtle Beach, SC, from where she will travel extensively, visiting licensees and prospects alike.
For more information about VP and its products for racers, enthusiasts, and general consumers, visit vpracingfuels.com.
About VP Racing
VP Racing is best known as the World Leader in Fuel Technology®, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, MotoAmerica, World Racing Group, World of Outlaws, Fanatec GT World Challenge America, AMA Supercross, American Flat Track, SCORE, USAC, NMCA/NMRA, and more than 60 sponsored series and sanctioning bodies. VP is also the official performance coolant of IMSA, American Flat Track, and ATVMX.
VP also sells a full line of consumer products, including ethanol-free VP outdoor equipment fuels formulated for 2 and 4-cycle outdoor power equipment, lubricants, VP Madditive® automotive performance additives, Stay Frosty® performance coolants, car appearance products, and accessories through national home improvement, automotive parts, and online retailers. The company also offers a program to independent operators of convenience stores and gas stations, car wash, quick lube, and marinas to brand as VP Racing and resell the company’s race fuel and a full range of automotive performance and outdoor small engine products. For more information, visit VPRacingFuels.com.
VP Racing Media Contact: Bob Merz, 832.244.6305 or bob.merz@vpracingfuels.com