VP Racing Announces Multi-Year Sponsorship with Formula Drift Japan
San Antonio, TX (March 25, 2025) – VP Racing Fuels, Inc., The World Leader in Fuel Technology®, in conjunction with Pista Enterprises, G.K., is proud to announce a multi-year sponsorship with Formula Drift Japan (FDJ™).
Formula Drift Japan is the premier professional drifting series in Japan, attracting top-tier talent from around the world and delivering thrilling battles on iconic circuits. With a commitment to innovation and motorsport excellence, FDJ™ continues to elevate the sport, bringing fans an electrifying experience at every event.
“Formula Drift embodies the deep-rooted drifting culture that originated in Japan. It showcases the technical prowess and aggressive driving styles of top Japanese and international drivers while also embracing the spirit of craftsmanship and innovation that defines Japan’s automotive scene, as well as our own culture here at VP Racing,” said James McVey, International Sales Manager at VP Racing. “As VP Racing continues its expansion into the Asian motorsport market, we felt that Formula Drift Japan was the perfect professional motorsport series to showcase the many performance fuels and fluids VP offers.”
This partnership strengthens FDJ™ by securing a collaboration with a globally recognized fuel and additive company known for its excellence in racing support and performance products. In turn, VP Racing will benefit from increased exposure through FDJ’s network of dealers, race teams, and events across Japan, allowing customers greater access to high-performance fuels and racing additives.
"Working with VP Racing as an official sponsor for the upcoming season is important for FDJ™ and our commitment to the race teams. Bringing high-quality, reliable, and performance-oriented products to our competitors is a priority. We're very excited to work with Pista Enterprises in Japan to introduce VP Racing to the market and support their expansion initiatives," said Mr. Iwata, CEO of Formula Drift Japan/MSC.
VP Racing and Pista Enterprises are committed to broadening their impact across various motorsports series to educate Japanese customers on the benefits of VP Racing products both on and off the track. As the birthplace of drifting, Japan remains a pivotal market for performance fuels, and this sponsorship underscores VP Racing’s mission to bring cutting-edge racing solutions to the Japanese market.
"The partnership with Formula Drift Japan is very important to us and VP Racing to create a new dynamic around our products and make them accessible to Japanese customers, including race teams, stores, and larger resellers," said Mr. Capodanno, CEO of Pista Enterprises, G.K. / VP Racing. "The collaboration with FDJ™ will allow us to expand our reach in Japan while supporting one of the most successful racing series in the country.
We would like to thank Mr. Iwata and his team for their support and dedication and look forward to this great collaboration for many years."
For more information about Formula DRIFT Japan, visit: https://formulad.jp
For more information about VP Racing, visit: www.vpracingfuels.com
For more information about Pista Enterprises, G.K., visit: www.pistaenterprises.com, or email info@pistaenterprises.com
ABOUT VP RACING
VP Racing, The World Leader in Fuel Technology®, has been fueling champions in virtually every form of motorsport on land, air, and sea since 1975. VP is the Official Fuel of the series like IMSA, NHRA, SCORE, World of Outlaws, AMA Pro Motocross, MotoAmerica, SRO GT World Challenge, Champ Offroad, American Flat Track, USF Pro, USAC, NASA, and more than 60+ other sponsored series and sanctioning bodies.
VP Racing is also well-known for its full line of consumer products, including ethanol-free small engine fuels and lubricants formulated for 2 and 4-cycle outdoor power equipment, automotive additives and octane improvers, performance coolants, appearance products, apparel, and accessories sold globally through automotive, home improvement, and online retailers. The VP brand is also represented by a program for independent operators with 350+ VP-branded gas stations, car washes, quick lubes, and marinas throughout North America. For more information, visit VPRacingFuels.com