San Antonio, Texas, USA (June 11, 2018) - VP Racing Fuels, Inc., today announced it had reached an agreement with their first distributor in Mexico, Consultores Internacionales Bisonte, S.A. DE C.V. for the branding of VP gas stations and c-stores throughout Mexico.
Riding its significant growth and momentum in the United States, and with Mexico’s energy sector open for business, VP anticipates reaching 100 retail locations in 2019. Initial emphasis will be on establishing a distributor network and branded sites in Chihuahua, Monterey, Mexico City, and the Baja Peninsula.
“This is truly exciting,” said Alan Cerwick, VP Racing Fuels President & CEO. “We love the great country of Mexico, and it’s vibrant people. We look forward to welcoming them all to the VP family and servicing them with our technologically advanced VP products, born from our racing fuel heritage and race-proven performance.”
Raul and David Horcasitas, of Consultores Internacionales Bisonte, agree, with Raul stating “The market in Mexico is ready for a fuel station brand like VP Racing, with its many advanced automotive products.” In the days since signing the agreement, the distributor has already signed several retailers to VP Racing branding in the state of Chihuahua. “We are excited to be the first to bring VP to the Mexican people,” added Horcasitas.
“VP is delighted to form this significant business relationship with this agreement,” said Chris Wall, VP Racing Fuel Senior Director - Branded Retail. “Consultores Internacionales Bisonte has the expertise for working with VP and will be a key component in jump-starting our retail expansion efforts.”
For more information about VP and its products for consumers, enthusiasts, and racers visit VPRacingfuels.com.
About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars, Late Models, DIRTcar, Pirelli World Challenge, PDRA, Rally America, SCORE, and ARA among more than 60 VP-sponsored series and sanctioning bodies.
As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP Hi-Performance Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C racing.
VP’s most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBE™ and VP Racing POWERWASH™ car wash systems.
More information is available online at VPRacingFuels.com.
Contact: Chris Wall 210.861.1145 or chris.wall@vpracingfuels.com