San Antonio, TX (June 27, 2025) – The World Leader in Fuel Technology®, VP Racing is proud to celebrate 50 years of Makin’ Power in 2025. From the track to the street, the VP brand has expanded far beyond racing fuel, and its growing licensing program has played a key role in that evolution.
Blending motorsports heritage with lifestyle appeal, VP Racing’s licensing efforts have helped propel the brand into new categories and consumer spaces. From apparel and patches to premium drinkware and die-cast collectibles, fans are finding new ways to represent VP everywhere they live, work, and race.
To commemorate this milestone year, several VP Racing licensing partners are launching exclusive 50th Anniversary products:
· Castline is releasing two commemorative M2 Machines die-cast cars: a 1:24 scale 1971 ’Cuda (Summer) and a 1:64 scale 1971 Dodge Charger (Fall).
· CPTN Apparel will debut a limited-edition racing jacket this Fall.
· Dixxon is dropping a 50th Anniversary flannel later this year.
· Johny Rockstar launched a celebratory 50th t-shirt and a mechanic’s shirt.
· Logo Brands rolled out a new line of drinkware and tailgating gear.
· NRG Innovations is developing VP-branded automotive accessories.
· Patch Collection created two exclusive 50th anniversary patches.
· Premier Metal Art is releasing a layered aluminum wall sign to mark the occasion.
“As we continue to celebrate 50 amazing years of VP Racing, we’re especially proud to do so alongside our licensing partners,” said Kelley Hendel, Consumer Products Sales and Licensing Manager at VP Racing. “Through their creativity and commitment, they’ve extended our brand into new markets and brought the energy of VP into man caves, garages, tailgates, and race paddocks across the country. As we say at VP - the best is yet to come!”
VP Racing products are now available through a wide range of retail channels, including automotive, hardware, farm & fleet, specialty, and big box retailers, across both independent dealers and national chains.
“We’re proud to have partnered with VP Racing over the past six years to build a licensing program that reflects the power and passion of the brand,” said Vivian Velasco, President of Pacific Swell Brands, VP Racing’s exclusive licensing agency. “VP resonates with fans across every motorsport, and the brand’s momentum shows no signs of slowing down.”
Pacific Swell Brands will represent VP Racing at Licensing Expo, meeting with prospective partners to expand the brand’s presence into new categories beyond 2025.
For more information about VP Racing and its full line of performance products, visit VPRacingFuels.com
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ABOUT VP RACING
VP Racing, The World Leader in Fuel Technology®, has been fueling champions in virtually every form of motorsport on land, air, and sea since 1975. VP is the Official Fuel of the series like IMSA, NHRA, SCORE, World of Outlaws, AMA Pro Motocross, MotoAmerica, SRO GT World Challenge, Champ Offroad, American Flat Track, USF Pro, USAC, NASA, and more than 60+ other sponsored series and sanctioning bodies.
VP Racing is also well-known for its full line of consumer products, including ethanol-free small engine fuels and lubricants formulated for 2 and 4-cycle outdoor power equipment, automotive additives and octane improvers, performance coolants, appearance products, apparel, and accessories sold globally through automotive, home improvement, and online retailers. The VP brand is also represented by a program for independent operators with 350+ VP-branded gas stations, car washes, quick lubes, and marinas throughout North America. For more information, visit VPRacingFuels.com