San Antonio, TX (May 3, 2018) - VP Racing Fuels, Inc., today announced they have extended a decade-long relationship with World Racing Group, expanding their sponsorship to include being named the Official Fuel of DIRTcar Midwest.
“DIRTcar racing is the biggest thing on dirt in the Northeast,” stated Bruce Hendel, VP’s Vice President, North America Sales – Race Fuels & Consumer Products. “With DIRTcar’s enormous presence in the Midwest, this is a natural progression and gives VP a tremendous opportunity to expand our brand awareness in the region. The introduction of our D-fuels and our participation in the DIRTcar HP Program will help introduce VP to the engine builders not already fueling with VP Power. Our Ron Wick did a great job helping to put this all together and now it’s time to go racing.”
VP’s D-fuels, like the D12 that powers Stewart Friesen, Brett Hearn, and Matt Sheppard in the northeast, offer competitors the same performance advantages of C12 but incorporate a different dye color to make product verification easier. To promote and reward the use of these products and to support DIRTcar Midwest and WRG, VP has posted 5,000 gallons in awards at designated series and special events throughout the season. In addition, funds from the sales of D-fuels will be contributed back to WRG to support programs and point funds.
From dirt Late Models to Sports Compacts, DIRTcar Racing sanctions 13 different divisions, competing more than 5,000 times a year on more than 120 tracks across the United States and Canada. For over 30 years, DIRTcar has also sanctioned the most grueling and intimidating schedule in all of motorsports, the DIRTcar Summer Nationals. The premier drivers and teams within the dirt Late Model ranks race in 28 events spread out over seven states vying for their piece of a one million dollar purse over a marathon five weeks of competition. Along for the ride for all but one of these events is the DIRTcar-sanctioned UMP Modified sibling tour, the Summit Racing Equipment Modified Nationals.
DIRTcar HP was designed to connect aftermarket engine part suppliers with dirt track racers and engine builder communities. The largest program of its kind in all of motorsports, DIRTcar HP is entering its eighth season and boasts a blue-chip lineup of partners, including Comp Cams, Edelbrock, JE Pistons, MSD, NGK Spark Plugs, and VP Racing Fuels.
“2018 marks the tenth anniversary of our relationship with VP,” said DIRTcar Racing CMO Ben Geisler. “While it’s no surprise that we are renewing, their commitment to our Midwest race tracks and engine builders represents a huge step forward.”
For more information about VP and its products for consumers, enthusiasts, and racers visit VPRacingfuels.com.
About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars, Late Models, DIRTcar, Pirelli World Challenge, PDRA, Rally America, SCORE, and ARA among more than 60 VP-sponsored series and sanctioning bodies.
As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP Hi-Performance Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C racing.
VP's most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBE™.
More information is available online at VPRacingFuels.com.
VP Contact: Bruce Hendel on 210.635.7744 or brucehendel@vpracingfuels.com
DIRTcar contact: Cristina Cordova 704-707-0236 or ccordova@dirtcar.com