San Antonio, Texas USA (December 20, 2018) - VP Racing Fuels, Inc., recognized around the world as the leader in race fuel technology, today announced the signing of Old Hall Performance as a distributor in UK and Ireland.
Just months after opening a new state-of-the-art warehouse in the West Midlands, major motorsport distributor Old Hall Performance has been confirmed as a specialist partner to fuel technology expert VP Racing Fuels. The agreement will see Old Hall become the approved importer of VP’s ever-growing range of consumer products for the UK and Ireland.
Since opening its doors in 2005, Old Hall Performance has harnessed its market-leading knowledge of the motorsport and high-performance automotive market to create a compelling proposition for consumers. From its new spacious warehouse in Coventry, the company will hold and distribute the extensive range of VP’s consumer products.
Miles Corrick, sales and business manager, Old Hall Performance, commented: “The VP Racing range of consumer products complements our offering perfectly and enables us to offer an even wider choice to customers. The VP brand is synonymous with quality and with success in motorsport throughout the world. We can now offer VP’s fuel jugs, specialty products, and Madditives to customers, helping them really harness their performance. It’s a real privilege to be representing the VP brand.”
Peter Coleman, business development consultant for Europe at VP Racing Fuels, added: “Old Hall Performance is a leader in its field, with an unrivaled legacy across motorsport to lean upon, driven by passionate racers. The reach and knowledge across retail at Old Hall Performance, combined with their logistics and warehousing facilities, gives us the perfect partner to service consumer demand in the UK and Ireland. We look forward to building a long-term partnership with the business, as we seek to bring our developing product portfolio to our customer base.”
For more information about VP and its products for racers, enthusiasts, and general consumers visit VPRacingfuels.com
About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is also the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars, Late Models, DIRTcar, Pirelli World Challenge, PDRA, Rally America, SCORE, ARA, and USAC among more than 60 VP-sponsored series and sanctioning bodies.
As part of a retail branding program, gas stations and convenience stores across North America are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP Hi-Performance Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C racing. VP's most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBE™, VP Racing POWERWASH™ car wash systems, VP Appearance, and VP TANK GUARDIAN™ product lines. More information is available online at VPRacingFuels.com.
For more information on VP Racing Fuels in UK and Ireland, contact www.vpracingfuels.com. VP Consumer Products are available from www.oldhallperformance.com.
For PR enquiries in the UK and Ireland, please email Prova PR at VPRacing@Provapr.co.uk, or call 01926776900.
VP Contact: Peter Coleman, +44 (0) 7376 388916
or peter.coleman@vpracingfuels.com