VP Racing Fuels Signs UK Distribution Deal
San Antonio, Texas, USA (October 17, 2018) - VP Racing Fuels, Inc., today announced a distribution and marketing partnership with Race Fuel Ltd., in the United Kingdom.
“Our partnership with Race Fuel Ltd is designed to provide fuel services to virtually any UK motorsport program – land or water, two wheels or four, including driven and remote control,” said Peter Coleman, VP Racing Fuels Business Development Consultant, Europe. “We’ve worked hard with Mark and his team to create an infrastructure that will expand our dealer network, as well as increase fuel availability, for our racing customers throughout the UK and Ireland. We’re delighted to have found a professional organization worthy of VP’s stature, to represent us in the UK and Ireland.”
With a passion for motorsport and logistics expertise, Race Fuel Ltd is uniquely positioned to cater for just-in-time fuel deliveries, with immediate next day, pre-race transfers and flexible delivery options. Race Fuel will provide a complete end-to-end solution for VP Racing Fuels, encompassing fuel import and storage, as well as promotions and marketing support.
“VP Racing Fuels is well known as the world leader in race fuel technology, with winning formulations in every series,” added Mark Gardner of Race Fuel Ltd., “The brand’s portfolio is huge and the VP team has already provided us with brilliant technical support to help us provide the best possible fuel to racers. We will be working together to further develop the VP Racing Fuels’ presence in racing, rallying, sprint, endurance, motorcycle, indeed, all areas of motorsport.”
In addition to the new relationship with Race Fuel Ltd., VP Racing Fuels also has products available for purchase at major race venues, including Santa Pod and Mallory Park. VP Consumer Products are also available from https://vpracingfuels.com/find-vp-international/
For more information about VP and its products for racers, enthusiasts, and general consumers visit www.vpracingfuels.com
About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is also the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars, Late Models, DIRTcar, Pirelli World Challenge, PDRA, Rally America, SCORE, ARA, and USAC among more than 60 VP-sponsored series and sanctioning bodies.
As part of a retail branding program, gas stations and convenience stores across North America are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP Hi-Performance Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C racing.
VP's most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBE™, VP Racing POWERWASH™ car wash systems, VP Appearance, and VP TANK GUARDIAN™ product lines. More information is available online at VPRacingFuels.com.
VP Contact: Peter Coleman
+44 (0) 7376388916
peter.coleman@vpracingfuels.com
Race Fuel Ltd., Contact: +44 (0) 2074584219