San Antonio, TX (August 30, 2022) -VP Racing Fuels, Inc., a global leader in performance fuels, lubricants, and additives, announced today that they have entered into a license agreement with Kustom Yard Ltd., a UK-based licensee, and distributor of automotive lifestyle products, for an apparel, accessories and gift and novelty program for the European market.
"The signing of Kustom Yard is the first major expansion of our licensing program beyond the U.S. borders," said Bob Merz, Director of Brand Management and Licensing at VP. "The sales of VP race fuel and other performance products in Europe and the U.K. are significant and growing rapidly in volume and market share. This licensing expansion effort will support and further advance our sales and market-leader position."
VP Racing fans can now access licensed apparel in the UK and across Europe with staple logo pieces and motorsports-themed tees and hoodies. The first drop of the collection is now available for purchase at https://kustomyard.com.
"Kustom Yard is delighted to be adding VP Racing Fuels to our growing portfolio of automotive-related licenses and looks forward to working closely with VP Racing and Pacific Swell Brands over the coming years to increase brand visibility and unlock potential growth opportunities on this side of the pond," said Leigh Wood, CEO, Kustom Yard Distribution.
The licensing agreement was brokered by Pacific Swell Brands, VP Racing's exclusive licensing agency.
About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Fuel Technology®, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, MotoAmerica, World Racing Group, and World of Outlaws, AMA Supercross, American Flat Track, SCORE, USAC, NMCA/NMRA, and more than 60 sponsored series and sanctioning bodies. VP is also the official performance coolant of IMSA, American Flat Track, and ATVMX. VP also sells a full line of consumer products including ethanol-free VP Small Engine Fuels formulated for 2 and 4-cycle outdoor power equipment, lubricants, VP Madditive® automotive performance additives, Stay Frosty® performance coolants, car appearance products, and accessories through national home improvement, automotive parts, and online retailers. The company also offers a program to independent operators of convenience stores and gas stations, car washes, quick lubes, and marinas to brand as VP Racing Fuels and resell the company’s race fuel and a full range of automotive performance and outdoor small engine products. For more information, visit VPRacingfuels.com
VP Media Contact: Bob Merz, 832.244.6305 or bob.merz@vpracingfuels.com
About VP Kustom Yard
Kustom Yard Distribution is a UK-based licensee and distributor of lifestyle brands earning a growing reputation, especially within the automotive sector. Founded in 2018, Kustom Yard has seen significant expansion through testing times and continues to push forward with innovative products and styles showcased via its distribution network including online retail, traditional bricks and mortar stores, and motorsport event specialists. The company statement, "Some call it an adventure, we call it life," symbolizes the passion and work ethic that continues to drive the company forward.
About Pacific Swell Brands
PacSwell is a boutique licensing agency that extends iconic brands into new consumer products and markets to grow licensing revenue and brand equity. PacSwell prides itself on being more of a partner than agent, committed to tailoring every licensing strategy around each client's specific objectives and needs. For more information, visit www.pacificswellbrands.com