San Antonio, TX – (October 2, 2025) – VP Racing, the World Leader in Fuel Technology®, has been recognized as the 2025 Outdoor Power / Farm & Ranch Vendor of the Year by Do it Best and True Value. This honor reflects the strong and growing partnership between VP Racing and the member retailers of both organizations, as well as the continued success of VP’s premium fuels, lubricants, and small engine products in the hardware and farm & ranch markets.
“This award is a tremendous recognition of the hard work and collaboration between VP Racing, Do it Best, and True Value,” said Rodney Wilkes, Key Account Manager for VP. “Together, we’ve created programs that not only grow the VP brand in-store, but also deliver profitable solutions and premium performance products for independent retailers nationwide.”
At Do it Best and True Value, VP Racing’s small engine fuels and lubricants have become a cornerstone of the brand’s growth. VP’s ethanol-free small engine fuels deliver cleaner, longer-lasting performance for chainsaws, trimmers, mowers, and other outdoor power equipment, while reducing costly downtime and repairs for end-users. Complementing the fuels, VP’s line of 2-cycle and 4-cycle small engine oils provide superior protection and reliability, ensuring equipment runs stronger and lasts longer in demanding environments. These products give retailers premium options that address everyday consumer needs while reinforcing VP’s reputation for quality and innovation.
Over the past year, VP Racing has driven substantial business growth across the Do it Best and True Value networks by actively participating in distributor and retailer programs to expand in-store placement, developing VP Racing–branded plan-o-grams to create dedicated “destination” spaces that highlight VP’s premium lineup, and continuously introducing new items and programs to build awareness and increase sell-through for member retailers.
By combining innovative merchandising, proven product performance, and strong retail partnerships, VP Racing continues to strengthen its position as a trusted supplier and category leader.
For more information about VP Racing’s full line of small engine fuels, oils, and performance products, visit VPRacingFuels.com or contact your local VP Racing sales representative.
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ABOUT VP RACING
VP Racing, The World Leader in Fuel Technology®, has been fueling champions in virtually every form of motorsport on land, air, and sea since 1975. VP is the Official Fuel of the series like IMSA, NHRA, SCORE, World of Outlaws, AMA Pro Motocross, MotoAmerica, SRO GT World Challenge, Champ Offroad, American Flat Track, USF Pro, NASA, and more than 60+ other sponsored series and sanctioning bodies.
VP Racing is also well-known for its full line of consumer products, including ethanol-free small engine fuels and lubricants formulated for 2 and 4-cycle outdoor power equipment, automotive additives and octane improvers, performance coolants, appearance products, apparel, and accessories sold globally through automotive, home improvement, and online retailers. The VP brand is also represented by a program for independent operators with 350+ VP-branded gas stations, car washes, quick lubes, and marinas throughout North America. For more information, visit VPRacingFuels.com