SAN ANTONIO, TX (June 20, 2017) VP Racing Fuels today introduced Danielson Fuel Services as the newest partner in its retail branding program. Based in Norman, Oklahoma, Danielson supplies 100 independent locations in a region comprised of Oklahoma, Texas, Kansas, Arkansas and Missouri. In partnering with VP, Danielson is attempting to respond to its dealers in the midst of a changing landscape, according to Steve Hopkins, Vice President, Fuel Operations for Danielson.
“Dealers today are sophisticated and demand options, flexibility and transparency,” said Hopkins. “We have always desired to put our dealer first – if the dealer is healthy and profitable then Danielson will also benefit.”
“In this world of margin pressure, an unbranded solution is constantly on the mind of our dealers that we call on. VP Racing Fuels helps us gain a contract commitment from a dealer while delivering what they want – low cost, freedom and flexibility. VP has also distinguished itself with a beautiful image, great brand strategy and outstanding representatives.”
“In our service area, there are many boating and motorcycle enthusiasts who demand a high quality fuel and we believe they’ll be drawn to our stores by the VP Racing Fuels name,” Hopkins added. “We are excited about our new relationship with VP and anticipate many years of growth for both companies.”
“The folks at Danielson Fuel Services are savvy marketers who understand how to respond to a changing industry,” said Chris Wall, Senior Director-Branded Retail. “We look forward to working with Steve and his team to continue growing our businesses.”
More information about Danielson Fuel Services is available at danielsonfuel.com. For more information about VP Racing Fuels’ retail branding program, visit VPRacingFuels.com/Branding.
About Danielson Fuel Services
Founded in 1975, Danielson provides fuel, branding options and transportation services to customers throughout Oklahoma, Texas, Kansas, Arkansas and Missouri. Equipped with the latest automation technologies in accounting, fuel management, reporting and transportation, Danielson teams with dealers to increase their profits while creating efficiencies to make them more successful and their life more enjoyable. Through a proprietary buying program for convenience stores, Convenience Store Alliance™, Danielson provides efficiencies, sales support and savings once only enjoyed by large chain stores. More information is available at cstorealliance.com.