San Antonio, TX (July 1, 2020) – VP Racing Fuels, Inc., the global leader in performance fuels, lubricants, and additives, today announced that its award-winning Stay Frosty® Coolant Line has been named the Official Performance Coolant of IMSA, representing an expansion of their relationship through the conclusion of the 2027 season.
“We are excited to expand our relationship with IMSA beyond our industry-leading race fuels, as our Stay Frosty® coolants are now the ‘Official Performance Coolant of IMSA,’” said Bruce Hendel, Vice President of North American Sales – Race Fuel and Consumer Products for VP Racing Fuels. “Our water-based, glycol-free race-ready version reduces engine temps up to 30°F and cylinder head temps up to 75°F. And our hi-performance street version also lowers engine and cylinder temps. Reducing engine temperatures improves power and reliability for IMSA race teams and fans.”
VP and IMSA initiated an official fuel supplier partnership in 2014 and extended that relationship in 2017 with the signing of a long-term agreement that included IMSA representation at VP branded gas stations and c-stores and on VP products sold through local and national retail and wholesale distribution channels.
“VP Racing Fuels continues to innovate through the development of the new Stay Frosty product, which is one of the many reasons we are proud to have the company as an IMSA Partner,” said David Pettit, IMSA Senior Vice President, Marketing and Business Operations. “VP continues to find ways to enhance the racing landscape and simultaneously keep our fans in mind. Not only are we thrilled to support the new product line, but also to further strengthen the commitment our two businesses have to each other.”
About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Fuel Technology®, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, MotoAmerica, World Racing Group, and World of Outlaws, AMA Supercross, American Flat Track, SCORE, USAC, NMCA/NMRA, and more than 60 sponsored series and sanctioning bodies. VP is also the official performance coolant of IMSA, American Flat Track, and ATVMX. VP also sells a full line of consumer products including ethanol-free VP Small Engine Fuels formulated for 2 and 4-cycle outdoor power equipment, lubricants, VP Madditive® automotive performance additives, Stay Frosty® performance coolants, car appearance products, and accessories through national home improvement, automotive parts, and online retailers. The company also offers a program to independent operators of convenience store and gas stations, car wash, quick lube, and marinas to brand as VP Racing Fuels and resell the company’s race fuel and a full range of automotive performance and outdoor small engine products. For more information, visit VPRacingFuels.com.
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