Branded Retail

VP Racing Branded Gas Stations

VP Racing offers the most comprehensive and differentiated branded program in the industry. We have designed a program that delivers more benefits than traditional branding programs and leverages a multi-million dollar brand.

• The strength of a major brand with the savings of an un-branded program allows maximum opportunity for success.

• The Regular to Premium ratios improve under the VP brand. On average VP Branded Stations are seeing a 30% increase in premium percentages.

• Competitive credit card program that is up to 50 basis points lower than the industry average, which translates into thousands of dollars per year back in the pockets of station operators.

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VP Racing Branded Marinas

We’re not only a fuel company – we’re a high-performance, consumer lifestyle brand. As a result, consumers develop an emotional connection with our brand, unlike a traditional gasoline brand. For our branded marina operators, this translates to greater customer loyalty and higher purchases of VP branded additives, VP marine products, and VP apparel.

• Premium gasoline and diesel additives designed specifically for marine applications to ensure top performance and protection.

• Bulk 101 and ethanol-free 110 are available to deliver a more powerful experience to the boating community.

• VP Racing is a top-tier brand that stands out among the competition, on the road or the water, attracting more customers for high-performance products at your location.

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VP PowerWash® Automatic Car Wash

VP Racing branded car washes are the perfect turn-key revenue-generating addition to your gas station or convenience store. VP Car Washes come with all the associate VP Mad Scientist branding you would need to attract new customers and create an automotive destination for your location.

VP Racing car washes offer the ultimate car wash performance with The Science of Clean™ technology offering start-to-finish support from site surveys and construction to equipment suppliers, point of sale, and training.

• Great additional revenue stream for your location.

• The Science of Clean Technology cutting-edge car wash system.

• Start to finish support: site surveys and construction, through equipment and training.

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VP FastLube™ Quick Lube Center

VP Racing FastLube™ quick lubricant centers are the newest branded retail option from VP Racing. VP has created a preferred supplier program for its fast lube operators with premium quality and competitive prices. Combined with VP’s lubricant warranty program and aggressive pricing for VP-branded bulk and packaged lubricants, business owners have multiple options for supplying their specific business needs.

• Competitive credit card program up to 50 points lower than the industry average, resulting in thousands of dollars back to operators annually.

• Comprehensive VP bulk lubricant program offers advanced technology oils, backed by a warranty program and great pricing.

• The VP brand name attracts more premium car owners and potential new customers, backed by 50 years of brand recognition.

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