Distributor Looks to VP’s Retail Branding Program for Growth
SAN ANTONIO, TX (June 30, 2015) VP Racing Fuels today introduced Greenfield, MA-based Sandri Energy as its newest retail branding partner. With operations in Massachusetts, New Hampshire, Vermont, New York, Connecticut and Rhode Island, Sandri is expected to accelerate the expansion of the VP Racing Fuels brand in the Northeast.
While Sandri currently supports 115 retail locations, it plans to leverage the VP Racing Fuels brand as it seeks to expand its business through the acquisition of wholesale supply at new stations. “VP’s program offers significant benefits to station owners, in effect offering the benefits of a major brand without the cost,” said Tyler Van Epps, Director of Motor Fuels for Sandri Energy.
“First, you get a clean, professional, known brand with the flexibility of purchasing unbranded gas. Second, VP’s ancillary products offer new revenue streams not available anywhere else. Third, we anticipate significant savings from VP’s low credit card network and processing fees. On top of all that, the back-end support VP provides for station openings and other activities is a real bonus.”
“The revenue potential from the wide variety of VP-branded products is substantial,” Van Epps added. “From VP’s race fuels to VP Madditive® performance chemicals and VP Small Engine Fuels for outdoor power equipment, these stations will become a destination for everyone from performance enthusiasts with a street rod to anyone with a lawnmower or weed whacker. We have stations near drag strips, dirt tracks and other race facilities that will be natural outlets for 5-gallon pails of VP’s off-road race fuel blends, although a nice aspect of VP’s program is its flexibility, which allows the product mix to vary according to the demographics in a station’s area.”
“We’re thrilled to bring Sandri on board as a retail branding partner and appreciate the ‘energy’ they’ll bring to VP’s program,” said Alan Cerwick, President of VP Racing Fuels. “They clearly understand the changes under way in our industry and the solutions VP brings to the table to stay ahead of them. We look forward to growing together in the Northeast.”
About Sandri Energy
Sandri is a third generation family-owned and operated business, offering a full array of energy related products and services throughout the Northeast. Founded on the principal of offering quality products and outstanding service, Sandri has grown and diversified over the past 80 years beyond the distribution of fuel, along with a variety of energy products and 2 golf courses. Sandri is a distributor of CLEAN BURN waste oil furnaces, boilers, and used-oil recycling centers, while also offering quality fuel oil, expert HVAC service, heating and cooling equipment. Sandri also markets renewable energy options for residential and commercial customers to meet virtually any need, including solar hot water systems, premium wood pellets, ultra-low emissions wood pellet central heating systems. More information is available at sandri.com.
About VP Racing Fuels
Celebrating its 40th anniversary this year, VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975. VP is the Official Racing Fuel of Tudor United SportsCar Championship, AMA Supercross, TORC: The Off Road Championship, NMRA, NMCA, World of Outlaws Sprint Cars, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.
As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive™ performance chemicals; VP PowerWash™ and more. VP also markets VP PowerMaster® hobby fuels for R/C racing. More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.