Branded Gas Station

Station branding summary

VP Racing Fuels’ branding program puts you in control with a program that major brands can’t follow or imitate.

  • Substantial reductions in credit card and fuel expense
  • Lowest credit card processing fees in the industry (Visa/Mastercard Cost + $.015)
  • Buy fuel at low rack every day for higher margins – VP can help with sourcing
  • New revenue streams with VP-branded performance products for more profit
  • Simplicity, flexibility, transparency and profitability you won’t find with major brands
  • Unparalleled marketing support through VP’s widespread presence in motorsports
  • A unique, professional image with a youthful “edgy” attitude
  • A stable brand which, unlike many refiners, has a long-term commitment to both racing and retail gasoline sales
But don’t just take our word for it. Click below to see what CSP Magazine had to say:


Click on the link below and ask yourself why not a single Major Brand is among the Top 50 most competitive brands in the U.S. – and where that leaves you if you’re tied to a Major Brand.