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San Antonio, TX (February 27, 2019) VP Racing Fuels, Inc., the world leader in performance fuels and chemicals development, announced today that Chris Wall will be assuming responsibilities for a broad portfolio of the company’s initiatives.

In this newly created role, Wall will be overseeing VP’s Race Fuel Sales on the U.S. east coast, leading National Sponsorships, and leading OEM Relationships as Senior Director. “Chris brings a unique blend of experience in automotive after-market and motorsports required to tackle these diverse but related initiatives,” said Alan Cerwick, President & CEO of VP Racing Fuels. “His industry knowledge and established relationships are second to none, and we expect accelerated growth activity in his areas of responsibility.”

Wall joined VP as Chief Marketing Officer in 2014, responsible for all marketing during a tremendous period of growth. More recently as Senior Director of Branded Retail, he had grown that division to close to 300 VP branded c-stores in less than two years. In the last year, he has spearheaded VP’s most recent retail expansions with VP Powerwash™ car wash systems and VP FastLubes™ oil change centers. Prior to joining VP, Wall held management positions with Porsche Cars North America, Pirelli Tire, and Yamaha Motor Corporation.

About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, Blancpain GT World Challenge America, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars, Late Models, DIRTcar, PDRA, SCORE, Best In The Desert, ARA, and USAC among more than 60 VP-sponsored series and sanctioning bodies.

As part of a retail branding program, gas stations and convenience stores across North America are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP Hi-Performance Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C racing.  VP’s most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBE™, VP Racing POWERWASH™ car wash systems, VP Appearance, and VP TANK GUARDIAN™ product lines. More information is available online at VPRacingFuels.com.

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VP Contact: Chris Wall at 210.861.1145 or chris.wall@vpracingfuels.com

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