San Antonio, TX (March 2, 2020) VP Racing Fuels, Inc., a global leader in performance fuels, lubricants, and additives, today announced the signing of a multi-year agreement naming VP as the Official Fuel and Official Coolant of the World Racing League.
“The World Racing League provides an excellent opportunity for road racers to take the next step up from entry-level and gives them the chance to race at some of the top tracks in the country,” said Bruce Hendel, VP’s Vice President, North American Sales – Race Fuel and Consumer Products. “For us, the WRL provides a significant promotional opportunity to connect with racers and consumers and share what we have to offer in performance fuels, engine coolants, and a diverse line of VP chemical additives, lubricants, and vehicle appearance products.”
World Racing League fills the gap between entry-level budget series and pro racing. It’s a “club level” series where motorsports enthusiasts can race virtually any properly prepped car in real endurance races lasting 8 to 24 hours, and enjoy all of the challenges and strategy involved. At its core, WRL is what road racing should be – safe, affordable and enjoyable. Unlike entry-level endurance racing, WRL requires that drivers have a certain level of experience in order to race, whether that’s a competition license from another club, a specific level of instructed and solo seat time in High Performance Driving Education programs, or participation in the WRL’s Performance Driving School. For more information visit worldracingleague.org.
“We are very excited to name VP Racing fuel the official fuel supplier of World Racing League. As the clear leader in the performance fuel market, VP Racing Fuel’s commitment to technology, customer service and the sport makes them an excellent fit for WRL,” commented WRL Vice President RJ Till. “The Pole Position Award is a great addition and will put some great VP products in the hands of our competitors.
In addition to providing delivery of pre-ordered fuel and marketing promotions, The VP Pole Position Award will be awarded in all classes in the WRL 2020 National Points Championship as it competes across the country at venues including MSR Houston, Barber, Mid-Ohio, Road America, Daytona, Road Atlanta, High Plains, VIR, Hallett, and COTA in Texas and also features a Mid-West and an Eastern Championship.
About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is also the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars, Late Models, DIRTcar, Pirelli World Challenge, PDRA, Rally America, SCORE, ARA, and USAC among more than 60 VP-sponsored series and sanctioning bodies.
VP Racing Fuels’ retail branding program is re-imaging gas stations and convenience stores across North America, flying the VP brand colors. Each location provides distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP Hi-Performance Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C racing. VP’s most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBE™, VP Racing POWERWASH™ car wash systems, VP Appearance, and VP TANK GUARDIAN™ product lines. More information is available online at VPRacingFuels.com.
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