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VP Branding Managers Map

Bryan Noonen – (210) 289-6000 bryan.noonen@vpracingfuels.com

Matt Schuster – (210) 784-6708 matt.schuster@vpracingfuels.com

Ted Tritt – (210) 510-8409 ted.tritt@vpracingfuels.com

Gary Jaiman – (210) 371-0790 Gary.Jaiman@vpracingfuels.com

GET COMPETITIVE AND TAKE CONTROL OF YOUR FUTURE!

• Avoid the high cost of dealing with Major Brands and be more competitive with Super Independents and Grocery Store fuel programs.
• Enjoy higher margins, more profits and an attention-grabbing image
through a branding program that NO major brand can follow or imitate.

Every new VP-branded station has seen substantial, sustained increases in profit. Here’s how:

• Substantial reductions in credit card and fuel expense
• Lowest credit card processing fees in the industry
(Visa/Mastercard Cost + $.015)
• Buy fuel at low rack every day for higher margins – VP can help with
sourcing
• New revenue streams with VP-branded performance products for more
profit
• Simplicity, flexibility, transparency and profitability you won’t find with
major brands
• Unparalleled marketing support through VP’s widespread presence in
motorsports
• A unique, professional image with a youthful “edgy” attitude
• A stable brand which, unlike many refiners, has a long-term commitment to
both racing and retail gasoline sales

BUT DON’T JUST TAKE OUR WORD FOR IT. SEE WHAT OTHERS IN THE INDUSTRY HAVE TO SAY:

CSP MAGAZINE

(October 2013) “High Octane Conversion – Retailers Start New Brand Engines with VP Racing Fuels Concept”

CONVENIENCE STORE DECISIONS

(August 2015) “Chains to Watch”

VP DEALER TESTIMONIALS

EVERY NEW VP-BRANDED STATION HAS SEEN SUBSTANTIAL, SUSTAINED INCREASES IN PROFIT, AS REFLECTED IN THE FOLLOWING COMMENTS FROM VP DEALERS AND DISTRIBUTORS:

“VP brings an attractive new image and a reputation that appeals to race fans and performance enthusiasts who are familiar with the exceptional quality of VP performance products. I’ve been in this industry for many years and have to say VP’s program is one of the most exciting models I’ve come across. With the benefits of VP’s program and the manner in which it puts control of the business back in the hands of the station owner, it’s a real game-changer.”

Dean Dorminey – President D&D Energy Group 

“I saw an opportunity to be the first to introduce the sharp looking new VP image in the Chicago market and I’m very happy I made the move. With the freedom to purchase unbranded supply under VP’s program, I can be more competitive with my pricing. My gasoline volume has more than doubled since the reimaging was completed and with my lower cost of supply and VPs low credit card rates, I’m making more profit on every gallon I sell. As a bonus, inside sales have increased 35%. In my view, VPs branding program helps me compete more effectively and gives me more control over my business.”

Muhannad Awadallah – Owner Winner’s Circle

“The VP Racing Fuels brand is working extremely well for me. Since we converted to VP, my expenses are lower, gallons have increased by 20+% and my annual profit has tripled!”

Jay Costas – Owner Costas Fuels