San Antonio, TX (May 31, 2023) – VP Racing Fuels, Inc., the world leader in performance fuels, lubricants, additives, and retail, announced the renewal of their licensing agreement with Mr. Brands, an automotive accessory consumer product manufacturer.
“Mr. Brands has proven to be an incredible licensee over the past three years,” said Bob Merz, Director of Brand Management and Licensing for VP Racing. “Mr. Brands’ product quality and ever-expanding line of automotive accessories is a perfect extension of the VP Racing brand into new product categories and distribution channels, reaching more consumers every day.”
To kick off the new term, Mr. Brands is launching a new line of VP Racing branded auto cleaning tools, including an assortment of cleaning and detailing brushes, wash mitts, applicators, and microfiber towels. This is in addition to the existing line of VP Racing branded auto accessories, automotive snow tools, and jumper cables.
As part of a Father’s Day promotion, VP Racing will offer, for a limited time, auto cleaning gift sets that include VP Racing’s car detailing appearance products bundled with the licensed auto cleaning tools.
At retail, the new automotive cleaning tools are available exclusively at Ollie’s stores. The line will be expanded to other retailers in July.
VP Racing’s licensing agreement and renewal with Mr. Brands was brokered and continues to be managed by VP’s exclusive licensing agency, Pacific Swell Brands.
For more information about VP Racing and its products for racers, enthusiasts, and general consumers, visit www.VPRacingfuels.com.
About VP Racing
VP Racing is best known as the World Leader in Fuel Technology® , fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, MotoAmerica, World Racing Group, World of Outlaws, Fanatec GT World Challenge America, AMA Supercross, American Flat Track, SCORE, USAC, NMCA/NMRA, and more than 60 sponsored series and sanctioning bodies. VP is also the official performance coolant of IMSA, American Flat Track, and ATVMX.
VP also sells a full line of consumer products, including ethanol-free VP outdoor equipment fuels formulated for 2 and 4-cycle outdoor power equipment, lubricants, VP Madditive® automotive performance additives, Stay Frosty® performance coolants, car appearance products, and accessories through national home improvement, automotive parts, and online retailers. The company also offers a program to independent operators of convenience stores and gas stations, car wash, quick lube, and marinas to brand as VP Racing and resell the company’s race fuel and a full range of automotive performance and outdoor small engine products. For more information, visit www.VPRacingFuels.com.
VP Racing Media Contact: Bob Merz, 832.244.6305 or bob.merz@vpracingfuels.com
About Mr. Brands
Mr. Brands is a 25-year-old family-owned business located in Bristol, PA, specializing in Automotive and Hardware Licensed consumer goods. Priding themselves on providing the same great personalized service to every customer regardless of their order size, Mr. Brands distributes products throughout the entire United States.
About Pacific Swell Brands
PacSwell is a Los Angeles based, full-service licensing agency that extends iconic brands into new consumer products and markets to grow licensing revenue and brand equity. PacSwell prides itself on being more of a partner than agent, committed to tailoring every licensing strategy around each client’s specific objectives and needs. For more information, visit www.pacificswellbrands.com.