San Antonio, Texas, USA (January 25, 2019) - VP Racing Fuels, Inc., today announced that VP Racing Lubricants is now the Official Lubricant of the Blancpain GT Challenge America, Pirelli GT4 America, and TC America racing series.
Leveraging its technological prowess to develop VP Racing Lubricants, VP Racing Fuels views the three GT World Challenge series as an ideal avenue to promote and expand the VP brand, and its diversified product line. VP’s lubricants family includes fully synthetic professional grade racing oils and high-performance synthetic blend oils as well as gear oils, an engine break-in oil and engine assembly lube.
“We’re known around the world for developing and distributing products that improve performance and longevity for racers, enthusiasts, and general consumers,” said Bruce Hendel, VP’s Vice President, North American Sales – Race Fuels and Consumer Products. “VP Racing Fuels has a global reputation for powering race wins and championships from the Isle of Man TT to Daytona and Indianapolis and in all types of motorsports. We’re now able to offer another VP performance product, lubricants, to the checklist for success.”
The VP lubricant line is a natural fit with its core market and is a large part of VP’s diversification strategy. “VP lubricants will be distributed via select independent lubricant warehouse distributors, race fuel distributors, packaged lubricant warehouse distribution companies, performance distributors/dealers and retailers in North America and around the world,” offered Richard Glady, Sales Manager, VP Lubricants.
“VP Racing Fuels is a fantastic longtime partner of the series,” said Greg Gill, president, and CEO of SRO Motorsports America. “The natural extension of adding VP Racing Lubricants to our series partners shows their commitment to the series and passion for producing high-quality products for our racers.”
For more information about VP and its products for racers, enthusiasts, and general consumers visit VPRacingfuels.com.
About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, Blancpain GT World Challenge America, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars, Late Models, DIRTcar, PDRA, SCORE, Best In The Desert, ARA, and USAC among more than 60 VP-sponsored series and sanctioning bodies.
As part of a retail branding program, gas stations and convenience stores across North America are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP Hi-Performance Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C racing.
VP's most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBE™, VP Racing POWERWASH™ car wash systems, VP Appearance, and VP TANK GUARDIAN™ product lines. More information is available online at VPRacingFuels.com.
VP Contact: Richard Glady, 210.861.8412, or Richard.glady@vpracingfuels.com
Blancpain GT World Challenge America: www.world-challenge.com