FIRST FASTLUBE MARKS ANOTHER MILESTONE FOR VP BRANDED RETAIL
San Antonio, TX (April 25, 2019) - VP Racing Fuels, Inc., a leader in motorsports, performance chemicals, and innovative branded gas station programs, today announced the opening of their first-ever VP FASTLUBE™ quick lube centers in Fredricksburg, Texas.
“Our store owner in Fredricksburg gets it,” said Karen Madden, Vice President, VP Branded Retail. “With everything the VP brand and our programs have to offer, just as we’ve seen with our branded gas stations and c-stores, the FASTLUBE platform is poised to take off from coast-to-coast.”
VP FASTLUBE offers an attractive image, a credit card program with one of the lowest rates in the industry and a preferred supplier program, as well as substantial savings on bulk oils for higher profits. FASTLUBE licensees will benefit from VP’s brand recognition among motorsports and performance enthusiasts and the fast-growing brand awareness generated by VP branded gas stations.
“VP’s massive branding expansion in C-Stores, POWERWASH™ car wash centers, and now FASTLUBE, is taking place in the United States, Canada, and Mexico” added Madden.
For more information about VP and its products for distributors, independent operators, racers, enthusiasts, and general consumers visit vpracingfuels.com.
About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Fuel Technology®, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, Blancpain GT World Challenge America, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars, Late Models, DIRTcar, PDRA, SCORE, Best In The Desert, ARA, and USAC among more than 60 VP-sponsored series and sanctioning bodies.
As part of a retail branding program, gas stations and convenience stores across North America are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP Hi-Performance Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C racing. VP's most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBE™, VP Racing POWERWASH™ car wash systems, VP Appearance, and VP TANK GUARDIAN™ product lines. More information is available online at VPRacingFuels.com.
VP Contact: Karen Madden, 402.960.0320 or karen.madden@vpracingfuels.com