FIRST MARINA MARKS NEW MILESTONE FOR VP BRANDED RETAIL
San Antonio, TX (April 22, 2019) - VP Racing Fuels, Inc., long recognized as the fuel behind winning racers and championships, today announced the opening of their first-ever branded marina and c-store location, located on Lake LBJ in Kingsland, Texas.
“This is a very big moment for the VP brand,” said Karen Madden, Vice President, VP Branded Retail. “The VP name is known around the world as a leader in motorsports, performance chemicals, and innovative branded gas station programs. The opening of our first marina location, one that will cater to consumers both on the water and on the street is very significant. We expect more marina locations to follow.”
Each of the 300+ VP-branded stations has enjoyed sustained increases in profit as a result of substantial reductions in credit card and fuel expense, new revenue streams with VP-branded performance products, plus simplicity, flexibility and transparency not found with major brands. Also, VP offers unparalleled marketing support through a widespread presence in motorsports, and a unique, professional image with a youthful “edgy” attitude.
“When considering VP’s c-store, FastLube™, PowerWash™, and now Marina platforms, the marketplace opportunities in working with VP are limitless” continued Madden, “ Our relationship with Allied Brand Capital, offers fast, flexible equipment financing that puts an operator’s business plan into motion with a simple, one-page credit application."
For more information about VP and its products for c-store operators, racers, enthusiasts, and general consumers visit VPRacingfuels.com.
About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Fuel Technology®, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, Blancpain GT World Challenge America, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars, Late Models, DIRTcar, PDRA, SCORE, Best In The Desert, ARA, and USAC among more than 60 VP-sponsored series and sanctioning bodies.
As part of a retail branding program, gas stations and convenience stores across North America are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP Hi-Performance Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C racing. VP's most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBE™, VP Racing POWERWASH™ car wash systems, VP Appearance, and VP TANK GUARDIAN™ product lines. More information is available online at VPRacingFuels.com.
VP Contact: Karen Madden, 402.960.0320 or karen.madden@vpracingfuels.com