San Antonio, TX (September 17, 2024) – VP Racing Fuels, the leading brand in race fuel, outdoor equipment fuels, oils, and automotive performance products, is gearing up to introduce new packaging for its increasingly popular line of Outdoor Equipment Fuels and Oils. This exciting launch is set to take center stage at the Equip Exposition from October 15 – 18 at the Kentucky Exposition Center in Louisville, Kentucky.
"We can't wait to unveil our fresh, bold look at the Equip Expo," shared Tiffany Dodd, National Sales Manager, Consumer Products at VP Racing. "We’re confident that everyone who stops by will immediately notice the impact of our new packaging and how effectively it communicates product features and benefits. Make sure to check it out at booth #1200!"
The new designs are all about making a statement. In a crowded marketplace, our vibrant colors and clear messaging ensure that VP Racing products stand out and are easy to find. We’re focused on giving our customers an effortless shopping experience with packaging that clearly distinguishes the VP brand, product types, and sizes.
"At VP Racing, we believe in staying bold and relevant so updating our packaging was a natural next step in keeping VP Racing products the top choice in the market," said Steve Ward, VP of Marketing at VP Racing. "These striking designs will help our retail and service center partners sell even more of our Outdoor Equipment Fuel and Oil products. Our market share is skyrocketing, and with this dynamic packaging, we’re poised to dominate."
Safety is also a big priority for us, which is why we’re excited to introduce our new REL child-proof and tamper-resistant cap closure. This cap meets all Consumer Product Safety Commission requirements and will be available on our most popular outdoor equipment products.
"Visitors to our booth will also get a taste of VP Racing’s incredible heritage," added Dodd. "Stop by for a chance to grab an autograph or a selfie with European champion and NHRA rookie sensation Ida Zetterström, along with her roaring VP Racing dragster."
Don’t miss VP Racing’s new Outdoor Equipment Products Packaging at booth #1200. And if you’re planning to attend, be sure to snag a ticket with a limited-time 50% discount through October 13 at equipexposition.com.
For more details on VP and its wide range of products for racers, enthusiasts, industry professionals, and consumers, head over to vpracingfuels.com.
About VP Racing
VP Racing is best known as the World Leader in Fuel Technology®, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, MotoAmerica, World Racing Group, World of Outlaws, Fanatec GT World Challenge America, AMA Supercross, American Flat Track, SCORE, USAC, NMCA/NMRA, and more than 60 sponsored series and sanctioning bodies. VP is also the official performance coolant of IMSA, American Flat Track, and ATVMX.
VP also sells a full line of consumer products, including ethanol-free VP Small Engine Fuels formulated for 2 and 4-cycle outdoor power equipment, lubricants, VP Madditive® automotive performance additives, Stay Frosty® performance coolants, car appearance products, and accessories through national home improvement, automotive parts, and online retailers. The company also offers a program to independent operators of convenience stores and gas stations, car wash, quick lube, and marinas to brand as VP Racing and resell the company's race fuel and a full range of automotive performance and outdoor small engine products. For more information, visit VPRacingFuels.com.
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VP Racing Media Contact: Bob Merz, 832.244.6305 or bob.merz@vpracingfuels.com