VP Racing And Michelin Raceway Road Atlanta  Launch Hurricane Relief Effort

VP Racing And Michelin Raceway Road Atlanta
Launch Hurricane Relief Effort

Posted by VP Racing Fuels, Inc. on

Dedicate World’s Biggest Mad Scientist Bobblehead

San Antonio, TX (October 8, 2024) – VP Racing Fuels, Inc., the global leader in performance fuels, lubricants, and additives, and Michelin Raceway Road Atlanta announced today that they will launch a hurricane relief effort this weekend at the raceway. They will also dedicate the world’s largest Mad Scientist® bobblehead and kick off VP Racing’s 2025 50th-anniversary during Petit Le Mans October 9-12 in Braselton, GA.

"VP Racing and its employees want to do their part for the victims of the disastrous Hurricane Helene. We can’t think of a better time than now when we dedicate our Mad Scientist 17-foot bobblehead at world-famous Michelin Raceway Road Atlanta during Petit Le Mans,” said Alan Cerwick, President & CEO of VP Racing. “VP’s Mad Scientist has been Makin’ Power® since 1975 and has been a part of Michelin Raceway’s storied legacy for many years. There is no better place on earth for the Mad Scientist to call home, and we hope this event will bring greater attention to the need for relief for the victims of this tragic hurricane.”

During the Petit Le Mans racing weekend, VP Racing will accept fans’ donations at its display in the Michelin Raceway Fan Zone. While supplies last, fans will receive a free Mad Scientist Koozie® for each donation. Also, Michelin Raceway will be accepting a variety of relief donations at the information tents throughout the track grounds for immediate distribution.

 

“Michelin Raceway Road Atlanta is heartbroken by the devastation of Hurricane Helene in our region, including right here in Georgia,” said Rick Humphrey, President and General Manager of Michelin Raceway. “We want to do our part to relieve the human burden this storm has had on our community.”

Michelin Raceway Road Atlanta has made an indelible, global impression on the world of racing. Following its inaugural race on September 13, 1970, the track has grown to host some of the most storied races in several circuits, including Drift Atlanta, The HSR Mitty, and, of course, the premier Petit Le Mans. The weekend of Petit Le Mans 2024 will once again deliver one of the world’s most exciting and challenging sports car endurance races to an audience of global fans, as well as serve as the IMSA WeatherTech SportsCar Championship season finale.

“VP Racing has been an industry leader in racing around the world for nearly 50 years, including as the Official Fuel of Petit Le Mans,” added Humphrey. “Michelin Raceway Road Atlanta is honored to have our raceway chosen as home to the Mad Scientist and join with VP in this critical relief effort for the victims of the hurricane.”

The Mad Scientist bobblehead is 17 feet tall, making it taller than the current bobblehead world record book holder, but VP prefers to leave the records to the racers who use its world-class fuels around the globe. VP’s fans have made the Mad Scientist a legend by collecting Mad Scientist bobbleheads in the slightly smaller 7 ½ -inch size available on VP’s website and trackside. This smaller Mad Scientist bobblehead will be available for purchase in the Michelin Raceway Fan Zone at the VP Racing merchandise display.

Fans are invited to the Mad Scientist dedication celebration on Friday, October 11, at 10 a.m. at the Michelin Raceway Fan Zone before enjoying day three of Petit Le Mans.

For more information about VP and its products for racers, enthusiasts, and general consumers, visit VPRacingfuels.com.

About VP Racing

VP Racing is best known as the World Leader in Racing and Performance Fluids, powering champions in virtually every form of motorsport on land, sea, and air since 1975. VP powers the IMSA WeatherTech SportsCar Championship, MotoAmerica, World Racing Group, World of Outlaws, Fanatec GT World Challenge America, AMA Supercross, American Flat Track, SCORE, USAC, NMCA/NMRA, and more than 60 sponsored series and sanctioning bodies. VP is also the official performance coolant of IMSA, American Flat Track, and ATVMX.

VP also sells a full line of consumer products, including ethanol-free VP outdoor equipment fluids formulated for 2 and 4-cycle outdoor power equipment, lubricants, VP Madditive® automotive performance additives, Stay Frosty® performance coolants, car appearance products, and accessories through national home improvement, automotive parts, and online retailers. The company also offers a program to independent operators of convenience stores and gas stations, car wash, quick lube, and marinas to brand as VP Racing and resell the company’s full range of automotive performance and outdoor small engine products. For more information, visit VPRacingFuels.com.

About Michelin Raceway Road Atlanta

Michelin Raceway Road Atlanta opened in 1970 and is recognized as one of the premier road racing circuits in North America. Located less than an hour north of downtown Atlanta, the track hosts several major events during the year including the world-famous Motul Petit Le Mans, Drift Atlanta, The HSR Mitty vintage classic, MotoAmerica superbike event and numerous club and corporate events. In 2019, Michelin Raceway Road Atlanta opened the award-winning Michelin Tower, a 45,000-square foot structure that overlooks the start/finish line and serves as a multi-purpose event space, available for year-round rental to motorsports and non-racing customers alike.

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VP Sales Contact: Chris Wall, chris.wall@vpracingfuels.com or 210-861-1145
VP Media Contact: Bob Merz, bob.merz@vpracingfuels.com or 832-244-6305

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