San Antonio, TX (February 1, 2023) – VP Racing Fuels, Inc., regarded worldwide as the leader in racing, performance fuel products, and branded retail, announced today that it is accelerating its renewable fuel initiative with the launch of EcoGen™, a family of ethanol-free gasolines with up to 10% renewable content.
EcoGen is the Non-Alcohol Alternative to Ethanol and Butanol-based fuels found at the pump. VP Racing is launching this gasoline with up to 10% renewable content for the Texas market this spring to help meet the demand for higher-octane cleaner burning fuels for the recreational marine and off-road markets. Expansion into the southern Gulf States to follow.
“We are excited to launch this new innovation from VP,” said Alan Cerwick, VP Racing’s President & CEO. “With our experience in developing over 80 race fuels, our chemists applied their expertise to solving a problem and answering a need. Innovation is what VP is all about.”
EcoGen from VP offers impressive advantages –
- Improved fuel economy (higher energy content than standard pump gas)
- Great for marine use (low water affinity)
- Up to 10% renewable content
- Reduced tailpipe pollutant emissions
- Reduced carbon emissions
- Friendly on fuel system components (no ethanol corrosion)
VP Racing’s EcoGen is perfect for high-performance cars and motorcycles, high-performance boats, small engines such as lawn equipment, all power sports vehicles, ATVs/UTVs, jet skis, side-by-sides, and more.
For more information about VP Racing Fuels and its products for racers, enthusiasts, and general consumers, visit www.vpracingfuels.com.
About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, Fanatec GT World Challenge America, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars, Late Models, DIRTcar, PDRA, SCORE, Best In The Desert, ARA, and USAC among more than 60 VP-sponsored series and sanctioning bodies. As part of a retail branding program, gas stations and convenience stores across North America are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP Hi-Performance Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C racing. VP’s most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBE™, VP Racing POWERWASH™ car wash systems, VP Appearance, and VP TANK GUARDIAN™ product lines.
For more information, visit www.vpracingfuels.com.
VP Sales Contact: Mark Walls, 210.249.6458 or [email protected]
Media Contact: Bob Merz, 832.244.6305 or [email protected]
