San Antonio, TX (February 2, 2023) – VP Racing Fuels, Inc., regarded worldwide as the leader in racing, performance fuel products, and branded retail, today announced the launch of a new identity for the corporation, its products, and programs. VP will immediately begin transitioning to the “VP Racing” moniker and a refreshed logo.
“We are excited to announce an updated identity for VP,” said Alan Cerwick, VP Racing’s President & CEO. “This change is a better reflection of the vitality of our company and its ever-expanding product and service lines.”
For the past decade, VP has been charging into new areas of business and new product categories. Over this time, VP has entered the motor oil market for performance/racing and passenger cars, outdoor equipment fuels, fuel additives, coolants, appearance products, jug containers, diesel contamination prevention products, UAV/UAS fuels, hand sanitizer, and specialty chemicals. Further, VP has branded nearly 400 gas stations, oil change centers, car washes, and marinas.
“We are immensely proud that VP remains the global leader in racing fuels with over 80 custom-formulated blends,” added Cerwick. “However, we are clearly now much more than race fuel.”
For more information about VP Racing Fuels and its products for racers, enthusiasts, and general consumers, visit www.vpracingfuels.com.
About VP Racing Fuels
VP Racing is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, Fanatec GT World Challenge America, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars, Late Models, DIRTcar, PDRA, SCORE, Best In The Desert, ARA, and USAC among more than 60 VP-sponsored series and sanctioning bodies. As part of a retail branding program, gas stations and convenience stores across North America are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP Hi-Performance Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C racing. VP’s most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBE™, VP Racing POWERWASH™ car wash systems, VP Appearance, and VP TANK GUARDIAN™ product lines.
For more information, visit www.vpracingfuels.com.
VP Racing Media Contact: Bob Merz, 832.244.6305 or [email protected]