Part of VP Racing’s lifestyle appeal is the connection to motorsports as they are an official fuel, coolant, fuel additive or lubricant provider to over 60 race series worldwide. This includes sportscars, drag racing, motorcycles, dirt racing, power boats, and more – all broadcasted on major TV networks and engaging consumers via social media. These same fans and enthusiasts seek out VP products to power their own premium automobiles, motorcycles, RV’s, UTV’s, boats and other recreational toys. This translates to increased sales for our dealer and distributor networks.
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