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Allied Brand Capital Offers Discounted Fees and More For Subway Franchisees


SAN ANTONIO, TX (October 3, 2016) Allied Brand Capital (ABC), VP Racing Fuels’ exclusive financing partner, today announced a special Franchise Financing Program for Subway franchisees available exclusively to VP-branded dealers.  The program features a 50% discount on the initial franchise fee for first time Subway franchisees.  Normally $15,000, the discount reduces the franchise fee to $7,500, according to Mike Cerminaro, President and CEO of Allied Brand Capital.


“ABC’s program is available to VP Racing Fuels-branded c-stores that are in good standing with VP,” said Cerminaro.  “In addition to the franchise fee, ABC provides financing for franchise projects up to $1.5 million, including leasehold improvements, signage and branding elements, POS systems, related food service equipment and working capital needs.”


ABC offers up to $150,000 per Owner/Operator on an application-only program, on approved credit, and up to $1.5 million with additional financial information. Up to 100% funding is available with single digit interest rates up to 60 months. “ABC can structure and deliver flexible, affordable franchise financing solutions that work for our VP-branded dealers,” said Alan Cerwick, President of VP Racing Fuels. “We like the fact that they make the entire process quick and efficient and our dealers work with a single point of contact at ABC, every step of the way.”


“ABC is a leader in specialty equipment financing offering high quality, value added, integrated vendor financing solutions for fuel marketers/jobbers and dealers,” added Cerwick.  “We’re pleased to partner with Mike and his team to offer our VP-branded dealers yet more added value to our already robust retail branding program.”

About VP Racing Fuels

Leveraging its racing heritage and reputation for performance, VP Racing Fuels is among the most innovative and fastest growing brands in the country. VP’s retail branding program enables gas stations and convenience stores to reduce their credit card processing expenses and lower their cost of supply as well as increase revenues with new profit centers built on VP-branded products, all while gaining more control over their business. 


Best known as the World Leader in Race Fuel Technology™, VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, Formula Drift, NMRA, NMCA PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies. More information is available online at


About Allied Brand Capital 

ABC is a specialty equipment finance company focused on the retail and wholesale petroleum industry. ABC also provides financing to the car wash equipment market, the hospitality market and in support of fast food franchises. ABC has developed specific vendor financing solutions to assist petroleum retailers with their EMV migration plans and continues to announce new equipment manufacturer/distributor partnerships.