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VP Racing Fuels Branded Dealers to Benefit From Discounted Pricing on Verifone POS Systems

KINGSTON, NJ (September 18, 2015) Allied Brand Capital (ABC) and VP Racing Fuels today jointly announced a partnership with CBE, Inc., one of the largest distributors and installers of Verifone POS systems in the country, to offer incredible savings on the new RubyCi, the latest POS solution offering from Verifone. “Verifone’s RubyCi POS system is EMV-ready and offers cost-effective, end-to-end payment solutions whether you’re a single island gas station store or a multi-island gas and convenience store,” said Michael Cerminaro, President of Allied Brand Capital.

“ABC’s program with CBE offers substantial discounts on both RubyCi and Commander POS equipment along with financing for up to 100% of the cost of the equipment including the site survey, installation and sales tax. With petroleum retailers facing an October 1, 2015 deadline to be EMV compliant inside their store, this program can go a long way toward helping them meet the requirements,” Cerminaro added.

The RubyCi system is equipped with a functional site controller included in one piece of hardware providing fast, efficient, complete store management. The combination of POS and site controller makes this “all-in-one” solution the only one of its kind in the marketplace, giving petroleum retailers the ability to consolidate as well as upgrade their operating technology at the same time.

ABC’s program requires a one page loan application which CBE will assess to customize a solution for your business that will:
Create more time for more sales
Make transactions easy and convenient
Integrate your point-of-sale process from start to finish
Keep things running smoothly preventing loss of customers and sales
The preferred lending partner of VP Racing Fuels, Allied Brand Capital has been instrumental in supporting the rollout of VP’s retail branding program. “ABC is an important element of our program as it provides innovative financing solutions for our retail partners who are looking for alternatives to deal with the cost of reimaging, equipment and EMV compliance requirements,” said Alan Cerwick, President of VP Racing Fuels.

For more information or to get started, contact Chuck Lemar at 978-400-1628 or [email protected], or visit ABC online at For information about VP Racing Fuels’ retail branding program, visit

About Allied Brand Capital
Allied Brand Capital, LLC (ABC) is based in Kingston, NJ and has satellite offices around the country. ABC is a specialty equipment finance company focused upon the retail and wholesale petroleum industry. We also provide financing to the car wash equipment market and in support of fast food franchises, including the financing of franchise fees and related food service equipment. ABC has developed specific vendor financing solutions to assist petroleum retailers with their EMV migration plans and continues to announce new equipment manufacturer/distributor partnerships.

About VP Racing Fuels
Celebrating its 40th anniversary this year, VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975. VP is the Official Racing Fuel of Tudor United SportsCar Championship, AMA Supercross, TORC: The Off Road Championship, NMRA, NMCA, World of Outlaws Sprint Cars, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP PowerWash™ and more. VP also markets VP PowerMaster® hobby fuels for R/C racing. More information is available online at, or