Branded Retail

Gas Station
Fast Lube
Car Wash
Marina

Gas Station

 

We Put the Cool in Fuel™

We’re not an oil company – we’re a consumer lifestyle brand. The result is that consumers develop an emotional connection with our brand unlike a traditional gasoline brand. For our branded gas station operators, this translates to greater customer loyalty and higher purchases of premium fuel, VP branded automotive additives, VP apparel, and optional race fuels.

Part of our lifestyle appeal is our connection to motorsports as we are an official fuel or lubricant provider to over 60 race series worldwide. This includes sportscars, drag racing, motorcycles, dirt racing, power boats, and more – all broadcasted on major TV networks and engaging consumers via social media. These same fans and enthusiasts seek out VP branded fuel stations to power their own premium automobiles, motorcycles, RV’s, UTV’s, boats and other recreational toys. This translates to increased fuel sales and a higher mix of premium fuels.

Convenience stores revenues also get a boost as customers willingly buy VP-branded t-shirts, decals, sportsman jugs, and other high-margin VP-branded merchandise products.

When was the last time a customer wanted to buy a t-shirt or decal carrying the brand of one of the big oil brands?

Our Program

VP Racing Fuels offers the most comprehensive and differentiated branded fuel program in the industry. We have designed a program that delivers more benefits than traditional programs from the big oil companies:

  1. You can buy unbranded fuel and take advantage of the difference between branded and unbranded pricing. Over time this benefit clearly out-weighs up-front payments that handcuff you to a higher price for 7-10 years.
  2. Low-cost credit card program that is up to 50 basis points lower than the industry average, which translates into thousands of dollars per year back in the pockets of our owner/operators.
  3. Two ways to increase overall revenues: (1) attract more premium fuel automobiles and recreational vehicles, and (2) provide high-demand additives and merchandise for convenience store sales.
  4. Motorsport-related marketing opportunities such as driver & car appearances, ticket giveaways, and social media promotions to support grand openings and special events to drive more traffic.

More control, lower operating costs, higher revenues, marketing support –- it all adds up to the best program in the industry from a brand with 45 years of experience and a long-term commitment to racing and retail fuel sales.

The VP Difference

In a world of commodity fuel brands, VP Racing Fuels offers a refreshing option in the market as we deliver 4 key benefits for fast lube store owners/operators:

  • Lower operating costs
  • Higher revenues
  • Marketing support
  • A premium brand with deep customer loyalty

Join the hundreds of gas stations, car washes, quick lube, and marina owners who have improved profitability and customer loyalty with the VP Racing Fuels brand.

Useful Links

Fast Lube

 

The VP Brand Advantage

We’re not an oil company – we’re a consumer lifestyle brand. The result is that consumers develop an emotional connection with our brand. For our branded fast lube operators, this translates to greater customer loyalty and higher purchases of automotive services, additives, VP apparel, and optional race fuels.

Part of our lifestyle appeal is our connection to motorsports as we are an official fuel or lubricant provider to over 60 race series worldwide. This includes sportscars, drag racing, motorcycles, dirt racing, power boats, and more – all broadcasted on major TV networks and engaging consumers via social media (we have over 250,000 followers). This translates into consumers trusting and seeking out our brand for otherwise commodity services such as an oil change, lube, and tire rotation.

Fast lube merchandise revenues also get a boost as customers willingly buy VP-branded t-shirts, decals, sportsman jugs, automotive additives and appearance products.

Our Program

VP Racing Fuels offers the most comprehensive and differentiated branded FastLube program in the industry. We have designed a program that delivers more benefits than traditional programs from the big fast lube companies:

  1. Low-cost credit card program that is up to 50 basis points lower than the industry average, which translates into thousands of dollars per year back in the pockets of our FastLube operators.
  2. Advanced lubricant technology and warranty program
  3. Bulk lubricant discounts for higher profits
  4. Turnkey suppliers for point-of-sale, automotive products, and CRM/customer marketing
  5. Two ways to increase revenue: (1) attract more premium car owners who spend more each month to maintain their vehicles, and (2) provide high-demand additives and merchandise for on-premise retail sales.
  6. Motorsport-related marketing opportunities such as driver & car appearances, ticket giveaways, and social media promotions to support grand openings and special events to drive more traffic.

Lower operating costs, higher revenues, marketing support –- it all adds up to the best program in the industry from a brand with 45 years of experience and a long-term commitment to racing and retail automotive services.

The VP Difference

In a world of commodity fuel brands, VP Racing Fuels offers a refreshing option in the market as we deliver 4 key benefits for fast lube operators:

  • Lower operating costs
  • Higher revenues
  • Marketing support
  • A premium brand with deep customer loyalty

Join the hundreds of gas stations, car washes, quick lube, and marina owners who have improved profitability and customer loyalty with the VP Racing Fuels brand.

Useful Links

Car Wash

 

The VP Brand Advantage

We are a consumer lifestyle brand with passionate customers and fans. The result is that consumers develop an emotional connection with our brand unlike a traditional gasoline brand. For our branded car wash operators, this translates to greater customer loyalty and higher purchases of VP branded automotive additives, VP apparel, and optional race fuels.

Part of our lifestyle appeal is our connection to motorsports as we are an official fuel or lubricant provider to over 60 race series worldwide. This includes sportscars, drag racing, motorcycles, dirt racing, power boats, and more – all broadcasted on major TV networks and engaging consumers via social media (we have over 250,000 followers).  This translates into consumers trusting and seeking out our brand for otherwise commodity services such as a car wash.

Car wash merchandise revenues also get a boost as customers willingly buy VP-branded t-shirts, decals, sportsman jugs, automotive additives, and detailing products.

Our Program

VP Racing Fuels offers the most comprehensive and differentiated branded car wash program in the industry. We have designed a program that delivers more benefits than traditional programs.

  1. Low-cost credit card program that is up to 50 basis points lower than the industry average, which translates into thousands of dollars per year back in the pockets of our branded car wash operators.
  2. Two ways to increase revenue: (1) attract more premium car owners who spend more to keep their vehicles maintained, and (2) provide high-demand additives and merchandise for on-premise retail sales.
  3. Attractive equipment financing options (up to $250,000) from Alliance Brand Capital, as well as SBA and acquisition financing.
  4. Motorsport-related marketing opportunities such as driver & car appearances, ticket giveaways, and social media promotions to support grand openings and special events to drive more traffic.

Lower operating costs, higher revenues, and marketing support –- it all adds up to the best program in the industry from a brand with 45 years of experience and a long-term commitment to racing and retail automotive services.

The VP Difference

In a world of commodity fuel brands, VP Racing Fuels offers a refreshing option in the market as we deliver 4 key benefits for car wash owners/operators:

  • Lower operating costs
  • Higher revenues
  • Marketing support
  • A premium brand with deep customer loyalty

Join the hundreds of gas stations, car washes, quick lube, and marina owners who have improved profitability and customer loyalty with the VP Racing Fuels brand.

Useful Links

Marina

 

The VP Brand Advantage

We’re not an oil company – we’re a consumer lifestyle brand. The result is that consumers develop an emotional connection with our brand unlike a traditional gasoline brand. For our branded marina operators, this translates to greater customer loyalty and higher purchases of premium fuel, VP branded additives, VP apparel, and optional race fuels.

Part of our lifestyle appeal is our connection to motorsports as we are an official fuel or lubricant provider to over 60 race series worldwide. This includes sportscars, drag racing, motorcycles, dirt racing, power boats, and more – all broadcasted on major TV networks and engaging consumers via social media ((we have over 250,000 social media followers). This translates to more gallons of fuel sales and VP-branded apparel and merchandise.

Non-fuel revenues also get a boost as customers willingly buy VP-branded t-shirts, decals, sportsman jugs, and other high-margin VP-branded merchandise products.

Our Program

VP Racing Fuels offers the most comprehensive and differentiated branded marina program in the industry. We have designed a program that delivers more benefits than traditional programs from the big oil companies.

  1. You can buy fuel from any distributor you choose.
  2. Low-cost credit card program that is up to 50 basis points lower than the industry average, which translates into thousands of dollars per year back in the pockets of our branded marina operators.
  3. Attractive equipment financing options (up to $250,000) from Alliance Brand Capital, as well as SBA and acquisition financing.
  4. Two ways to increase overall revenues: (1) attract more high fuel volume boat customers, and (2) provide unique additives and merchandise for convenience store sales.

Lastly, we leverage our motorsport relationships for driver/car appearances, ticket giveaways, and social media promotions to support grand openings and special events to drive more traffic to our marina operator locations.

Lower operating costs, higher revenues, and marketing support –- it all adds up to the best program in the industry from a brand with 45 years of experience and a long-term commitment to racing and retail fuel sales.

The VP Difference

In a world of commodity fuel brands, VP Racing Fuels offers a refreshing option in the market as we deliver 5 key benefits for marina owners/operators:

  • Greater control
  • Lower operating costs
  • Higher revenues
  • Marketing support
  • A premium brand with deep customer loyalty

Join the hundreds of gas stations, car washes, quick lube, and marina owners who have improved profitability and customer loyalty with the VP Racing Fuels brand.

Useful Links

VP Dealer Testimonials

Every new VP-Branded Station has seen substantial, sustained increases in profit, as reflected in the following comments from VP dealers and distributors

  • Switching to VP has definitely paid off. Since reimaging with VP, our fuel volume has increased 500% and inside sales have doubled. We’re looking at building a new ground-up station, and I’ll definitely brand it with VP Racing Fuels. VP’s program offers more potential to grow my business than I’ve ever experienced before.

    Sean Patel VNK Market Owner
  • VP has the look of a major brand with its attractive professional image, but offers the chance to buy unbranded supply to compete more effectively with grocery chains, super chains and major brands. Another driving factor for us was the substantial savings from VP's low credit card processing fees and elimination of monthly network fees, plus we'll generate new revenue streams from VP's race fuels, additives and apparel. All these products appeal to race fans and gearheads who are drawn to VP because of its reputation in racing. VP's program gives us more control over our business and our facilities, without anyone dictating or assessing penalties for noncompliance.

    Phil Wuest Pic-N-Pac Stores President
  • I saw an opportunity to be the first to introduce the sharp looking new VP image in the Chicago market and I’m very happy I made the move. With the freedom to purchase unbranded supply under VP’s program, I can be more competitive with my pricing. My gasoline volume has more than doubled since the reimaging was completed and with my lower cost of supply and VPs low credit card rates, I’m making more profit on every gallon I sell. As a bonus, inside sales have increased 35%. In my view, VPs branding program helps me compete more effectively and gives me more control over my business.

    Muhannad Awadallah Owner, Winner's Circle
  • The VP Racing Fuels brand is working extremely well for me. Since we converted to VP, my expenses are lower, gallons have increased by 20+% and my annual profit has tripled!

    Jay Costas Owner, Costas Fuels
  • VP brings an attractive new image and a reputation that appeals to race fans and performance enthusiasts who are familiar with the exceptional quality of VP performance products. I’ve been in this industry for many years and have to say VP’s program is one of the most exciting models I’ve come across. With the benefits of VP’s program and the manner in which it puts control of the business back in the hands of the station owner, it’s a real game-changer.

    Dean Dorminey President D&D Energy Group
  • “The VP Racing Fuels brand program has been a great decision for my location. We have seen significant traffic and profit driven through race fuel, Madditives, apparel and sportsmen containers. As a result, the consumer fuel and store revenues are better than I expected. Quite honestly, the brand recognition and excitement surrounding VP Racing Fuels is fantastic!”

    Matthew Seymour Owner, Q Squares
  • “I’ve found VP Racing Fuels creates value and loyalty recognition with our customers, we believe in the VP Racing fuels unique brand and our customers believe in it as well.”

    Rick Dehn Chief Executive Officer, Dehn Oil Company

FIND OUT HOW YOU CAN REBRAND WITH VP RACING FUELS TODAY

Get in touch with one of our branded retail experts and let us evaluate your current situation.