Gas Station
We Put the Cool in Fuel™
What does it mean when you brand your gas station as a VP gas station? We’re not an oil company—we’re a consumer lifestyle brand. As a result, consumers develop an emotional connection with our brand, unlike a traditional gasoline brand. For our branded VP gas station operators, this translates to greater customer loyalty and higher purchases of premium fuel, VP branded automotive additives, VP apparel, and optional race fuels.
Furthermore, part of our lifestyle appeal is our connection to motorsports. We are an official fuel or lubricant provider to over 60 race series worldwide, including sports cars, drag racing, motorcycles, dirt racing, powerboats, and more—all broadcast on major TV networks and engaging consumers via social media. Consequently, these same fans and enthusiasts seek VP gas stations to power their own premium automobiles, motorcycles, RVs, UTVs, boats, and other recreational toys. For that reason, operators see increased fuel sales and a higher mix of premium fuels.
Convenience store revenues also see a boost because customers willingly buy VP-branded t-shirts, decals, sportsman jugs, and other high-margin VP-branded merchandise products.
For example, when was the last time a customer wanted to buy a t-shirt or decal carrying the brand of one of the big oil brands?
Our Program
VP Racing Fuels offers the most comprehensive and differentiated branded fuel program in the industry. We design a program that delivers more benefits for operators of VP gas stations than traditional programs offered by the big oil companies. For example:
- You can buy unbranded fuel and take advantage of the difference between branded and unbranded pricing. Over time, this benefit out-weighs up-front payments that handcuff you to a higher price for 7-10 years.
- Low-cost credit card program that’s up to 50 basis points lower than the industry average. Therefore, our owners/operators put thousands of dollars back in their pockets per year.
- Two ways to increase overall revenues: (1) attract more premium fuel automobiles and recreational vehicles, and (2) provide high-demand additives and merchandise for convenience store sales.
- Motorsport-related marketing opportunities like driver & car appearances, ticket giveaways, and social media promotions to support grand openings and special events to drive more traffic.
More control, lower operating costs, higher revenue, and marketing support–- it all adds up to the best program in the industry from a brand with nearly 50 years of experience and a long-term commitment to racing and retail fuel sales.
The VP Difference
In a world of commodity fuel brands, VP Racing Fuels offers a refreshing option in the market. We deliver 4 key benefits for fast lube store owners/operators:
- Lower operating costs
- Higher revenues
- Marketing support
- A premium brand with deep customer loyalty
In conclusion, join the hundreds of VP gas stations, car washes, quick lube, and marina owners who have improved profitability and customer loyalty with the VP Racing Fuels brand.
Major Growth & Profit Rebranding as VP Racing Fuels
After 20 years of operating gas stations and convenience stores in Southern California, Eddie Awada knew that growth with the major brands was limiting his gallon growth and limiting his margins.
Since rebranding to VP Racing, the first VP gas station location surpassed Awada’s goals, with increased traffic and growth in gasoline sales from70,000 gallons per month to 220,000 gallons per month! C-store sales have also seen a boost, with in-store sales up 100% across Awada’s locations.
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Fast Lube
The VP Brand Advantage
We’re not an oil company – we’re a consumer lifestyle brand. The result is that consumers develop an emotional connection with our brand. For our branded fast lube operators, this translates to greater customer loyalty and higher purchases of automotive services, additives, VP apparel, and optional race fuels.
Part of our lifestyle appeal is our connection to motorsports as we are an official fuel or lubricant provider to over 60 race series worldwide. This includes sportscars, drag racing, motorcycles, dirt racing, power boats, and more – all broadcasted on major TV networks and engaging consumers via social media (we have over 250,000 followers). This translates into consumers trusting and seeking out our brand for otherwise commodity services such as an oil change, lube, and tire rotation.
Fast lube merchandise revenues also get a boost as customers willingly buy VP-branded t-shirts, decals, sportsman jugs, automotive additives and appearance products.
Our Program
VP Racing Fuels offers the most comprehensive and differentiated branded FastLube program in the industry. We have designed a program that delivers more benefits than traditional programs from the big fast lube companies:
- Low-cost credit card program that is up to 50 basis points lower than the industry average, which translates into thousands of dollars per year back in the pockets of our FastLube operators.
- Advanced lubricant technology and warranty program
- Bulk lubricant discounts for higher profits
- Turnkey suppliers for point-of-sale, automotive products, and CRM/customer marketing
- Two ways to increase revenue: (1) attract more premium car owners who spend more each month to maintain their vehicles, and (2) provide high-demand additives and merchandise for on-premise retail sales.
- Motorsport-related marketing opportunities such as driver & car appearances, ticket giveaways, and social media promotions to support grand openings and special events to drive more traffic.
Lower operating costs, higher revenues, marketing support –- it all adds up to the best program in the industry from a brand with 45 years of experience and a long-term commitment to racing and retail automotive services.
The VP Difference
In a world of commodity fuel brands, VP Racing Fuels offers a refreshing option in the market as we deliver 4 key benefits for fast lube operators:
- Lower operating costs
- Higher revenues
- Marketing support
- A premium brand with deep customer loyalty
Join the hundreds of gas stations, car washes, quick lube, and marina owners who have improved profitability and customer loyalty with the VP Racing Fuels brand.
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Car Wash
The VP Brand Advantage
We are a consumer lifestyle brand with passionate customers and fans. The result is that consumers develop an emotional connection with our brand unlike a traditional gasoline brand. For our branded car wash operators, this translates to greater customer loyalty and higher purchases of VP branded automotive additives, VP apparel, and optional race fuels.
Part of our lifestyle appeal is our connection to motorsports as we are an official fuel or lubricant provider to over 60 race series worldwide. This includes sportscars, drag racing, motorcycles, dirt racing, power boats, and more – all broadcasted on major TV networks and engaging consumers via social media (we have over 250,000 followers). This translates into consumers trusting and seeking out our brand for otherwise commodity services such as a car wash.
Car wash merchandise revenues also get a boost as customers willingly buy VP-branded t-shirts, decals, sportsman jugs, automotive additives, and detailing products.
Our Program
VP Racing Fuels offers the most comprehensive and differentiated branded car wash program in the industry. We have designed a program that delivers more benefits than traditional programs.
- Low-cost credit card program that is up to 50 basis points lower than the industry average, which translates into thousands of dollars per year back in the pockets of our branded car wash operators.
- Two ways to increase revenue: (1) attract more premium car owners who spend more to keep their vehicles maintained, and (2) provide high-demand additives and merchandise for on-premise retail sales.
- Attractive equipment financing options (up to $250,000) from Alliance Brand Capital, as well as SBA and acquisition financing.
- Motorsport-related marketing opportunities such as driver & car appearances, ticket giveaways, and social media promotions to support grand openings and special events to drive more traffic.
Lower operating costs, higher revenues, and marketing support –- it all adds up to the best program in the industry from a brand with 45 years of experience and a long-term commitment to racing and retail automotive services.
The VP Difference
In a world of commodity fuel brands, VP Racing Fuels offers a refreshing option in the market as we deliver 4 key benefits for car wash owners/operators:
- Lower operating costs
- Higher revenues
- Marketing support
- A premium brand with deep customer loyalty
Join the hundreds of gas stations, car washes, quick lube, and marina owners who have improved profitability and customer loyalty with the VP Racing Fuels brand.
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Marina
The VP Brand Advantage
We’re not an oil company – we’re a consumer lifestyle brand. The result is that consumers develop an emotional connection with our brand unlike a traditional gasoline brand. For our branded marina operators, this translates to greater customer loyalty. Greater loyalty means higher purchases of premium fuel, VP branded additives, VP apparel, and optional race fuels.
Part of our lifestyle appeal is our connection to motorsports as we are an official fuel or lubricant provider to over 60 race series worldwide. This includes sportscars, drag racing, motorcycles, dirt racing, power boats, and more – all broadcasted on major TV networks and engaging consumers via social media ((we have over 250,000 social media followers). This translates to more gallons of fuel sales and VP-branded apparel and merchandise.
Non-fuel revenues also get a boost as customers willingly buy VP-branded t-shirts, decals, sportsman jugs, and other high-margin VP-branded merchandise products.
Our Program
VP Racing Fuels offers the most comprehensive and differentiated branded marina program in the industry. We have designed a program that delivers more benefits than traditional programs from the big oil companies.
- You can buy fuel from any distributor you choose.
- Low-cost credit card program that is up to 50 basis points lower than the industry average, which translates into thousands of dollars per year back in the pockets of our branded marina operators.
- Attractive equipment financing options (up to $250,000) from Alliance Brand Capital, as well as SBA and acquisition financing.
- Two ways to increase overall revenues: (1) attract more high fuel volume boat customers, and (2) provide unique additives and merchandise for convenience store sales.
Lastly, we leverage our motorsport relationships for driver/car appearances, ticket giveaways, and social media promotions to support grand openings and special events to drive more traffic to our marina operator locations.
Lower operating costs, higher revenues, and marketing support –- it all adds up to the best program in the industry from a brand with 45 years of experience and a long-term commitment to racing and retail fuel sales.
The VP Difference
In a world of commodity fuel brands, VP Racing Fuels offers a refreshing option in the market as we deliver 5 key benefits for marina owners/operators:
- Greater control
- Lower operating costs
- Higher revenues
- Marketing support
- A premium brand with deep customer loyalty
Join the hundreds of gas stations, car washes, quick lube, and marina owners who have improved profitability and customer loyalty with the VP Racing Fuels brand.
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VP Dealer Testimonials
Every new VP-Branded Station has seen substantial, sustained increases in profit, as reflected in the following comments from VP dealers and distributors
FIND OUT HOW YOU CAN REBRAND WITH VP RACING FUELS TODAY
Get in touch with one of our branded retail experts and let us evaluate your current situation.