Long Beach, Calif. – April 29, 2016 – Formula DRIFT presented by BlackVue announced that it has signed VP Racing Fuels as the Official Fuel of Formula DRIFT. VP Racing Fuels will be on-site at each round of competition distributing fuel to teams that need fuel service.
“We are very pleased to bring VP Racing Fuels into the Formula DRIFT family,” said Ryan Sage, Vice President and Co-Founder of Formula DRIFT. “They are a brand we have aspired to work with and now with this partnership we can better serve the needs of drivers and ensure the convenient availability of top quality fuel.”
“The growing popularity of Formula Drift is remarkable and this partnership presents a great opportunity to help build awareness of VP’s brand and our expanding product lines,” said Chris Wall, VP’s Chief Marketing Officer. “For years, racers have relied on VP blends like C16™ or VP Import™ for the consistency, increased horsepower and torque necessary to satisfy the unique demands that drifting places on fuel, however, for those racers committed to an ethanol blend, we now offer new X85™ and X98™. We look forward to introducing competitors to these new blends and servicing the fuel needs of Formula Drift for years to come.”
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975. VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.
As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP PowerWash™ and more. VP also markets VP PowerMaster® hobby fuels for R/C racing. More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.
For more information visit: www.formulad.com.
Press/Media Inquiries:
John Pangilinan
213.802.0863
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Steve Scheidker
210-635-7744, Ext 206
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ABOUT FORMULA DRIFT
Entering its thirteenth season, Formula DRIFT is recognized as the North American professional drifting championship. Established on the streets of Japan, drifting has evolved into a worldwide competitive sport that challenges each driver’s driving ability and vehicle control. Formula DRIFT provides a forum for professional drifters to compete nationwide for the coveted Formula DRIFT Championship crown. As the first official series in North America, Formula DRIFT has taken competitive motorsports to the extreme, attracting fans and car enthusiasts from all walks of life and establishes itself as the world-wide leader for the Sport. Formula DRIFT is available on CBS Sports Network in the USA and over 368M homes globally through IMG Media. For a competition schedule and ticket information, visit: www.formuladrift.com.
ABOUT WME/IMG
IMG is a global leader in sports, events, media and fashion, operating in more than 25 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages thousands of live events and branded entertainment experiences annually; and is the world’s largest independent producer and distributor of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions. In 2014, IMG was acquired by WME, the world’s leading entertainment agency, to form WME | IMG.
