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San Antonio, TX (March 12, 2019) VP Racing Fuels, Inc., the world leader in performance fuels and chemicals development, announced today that Karen Madden has joined the company as Vice President, Branded Retail.

In her new position, Madden will assume responsibility for growing VP Racing Fuels’ retail footprint, as the company looks to accelerate their branded gas station, VP Powerwash™ car wash and VP FastLube™ oil change center programs. “Karen brings an incredible background in lubricants, fuels and retail management,” said Alan Cerwick, President & CEO of VP Racing Fuels. “Her industry experience ranging from systems, logistics and distribution, to wholesale pricing and retail network management coupled with her deep roots in technology will add substantial strength to our management team. Significant strategic opportunities are nearing realization in North America and abroad, and the addition of Karen, a highly respected and talented industry veteran, will position VP for success,” added Cerwick.

Madden joins VP after 16 years at DTN, most recently as Senior Vice President, where she oversaw two of DTN’s largest businesses, energy and agriculture. Prior to DTN, she was with ExxonMobil and FuelQuest, holding positions that touched every aspect of the wholesale and retail fuels industry. She holds both a Bachelor of Science degree in Electrical Engineering from North Carolina State University and a Master of Business Administration degree from the Haas School of Business at the University of California Berkeley. She is a board member at the University of Nebraska Omaha College of Business Administration, Center for Innovation, Entrepreneurship, and Franchising.

About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, Blancpain GT World Challenge America, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars, Late Models, DIRTcar, PDRA, SCORE, Best In The Desert, ARA, and USAC among more than 60 VP-sponsored series and sanctioning bodies.

As part of a retail branding program, gas stations and convenience stores across North America are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP Hi-Performance Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C racing.  VP’s most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBE™, VP Racing POWERWASH™ car wash systems, VP Appearance, and VP TANK GUARDIAN™ product lines.
 More information is available online at
VP Contact: Karen Madden at 402.960.0320 or [email protected]