ELLENTON , Fla. (December 18, 2015) – Feld Entertainment ® announced today that a brand new Monster Jam ® truck, the VP Racing Fuels’ Mad Scientist ®, will compete on the 2016 Monster Jam tour and debut on January 8 in Charlotte, NC. The truck’s design was inspired by VP Racing Fuels’ founder, Steve Burns, the self-taught genius behind all the company’s leading edge formulas. Over VP’s successful 40-year history, Burns acquired the “Mad Scientist” nickname and a reputation as a virtual maniac in his passion for performance and winning.
The VP Fuels’ Mad Scientist truck will be piloted by veteran, Lee O’Donnell. O’Donnell has been participating in Monster Jam events since 1999 and has competed at the prestigious Monster Jam World Finals ® many times. Look out for O’Donnell to put the VP Racing Fuels’ Mad Scientist truck in the winner’s circle throughout 2016.
“With the Mad Scientist Monster Jam truck tearing it up at Monster Jam, it will lift awareness of our brand’s icon to a whole new level,” said Alan Cerwick, President of VP Racing Fuels. “There’s no better platform to promote the VP brand and our new product lines, and we anticipate the Mad Scientist will connect in a strong way, particularly with the youthful members of the Monster Jam audience.”
In recent years, VP has expanded its product lines beyond its core race fuel business to include VP Madditives ® for gas and diesel engines, VP Small Engine Fuels for outdoor power equipment, VP Racing Oils, VP PowerWash™ and more. VP also has begun branding gas stations and convenience stores across the U.S., each of which provides distribution for its new product lines.
The Mad Scientist has become a key component of VP’s marketing platform, symbolizing VP’s propensity for leading edge technology, “makin’ power™” and having fun. With that said, the Mad Scientist icon is now integrated into the packaging of every VP product and in the signage at VP-branded gas stations.
“We are thrilled to have VP Racing Fuels strengthen its position in Monster Jam with the addition of the Mad Scientist Monster Jam truck, said Ken Hudgens, Chief Operating Officer, Feld Motor Sports ® . “We look forward to sharing on-track and off-track success with them.” About VP Racing Fuels
Celebrating its 40 th anniversary this year, VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975. VP is the Official Racing Fuel of Tudor United SportsCar Championship, AMA Supercross, TORC: The Off Road Championship, NMRA, NMCA, World of Outlaws Sprint Cars, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.
As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines , including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive ® performance chemicals; VP PowerWash™ and more. VP also markets VP PowerMaster ® hobby fuels for R/C racing. More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.
About Feld Entertainment
Feld Entertainment is the worldwide leader in producing and presenting live touring family entertainment experiences that lift the human spirit and create indelible memories, with 30 million people in attendance at its shows each year. Feld Entertainment’s productions have appeared in more than 75 countries and on six continents to date and include Ringling Bros. and Barnum & Bailey ®, Monster Jam ®, Monster Energy Supercross, Nuclear Cowboyz ®, AMSOIL Arenacross, Disney On Ice Presented by Stonyfield YoKids Organic Yogurt, Disney Live! Presented by Stonyfield YoKids Organic Yogurt and Marvel Universe LIVE! More information about Feld Entertainment is available online at www.feldentertainment.com.
Steve Scheidker – 210-635-7744; [email protected]
Amanda Regan, Feld Entertainment – 703-749-5509; [email protected]