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San Antonio, TX (September 1, 2020)  VP Racing Fuels, Inc. and the Michelin Raceway Road Atlanta today announced the naming of the VP Racing Fuels Stay Frosty® Coolants 240. This four-hour sports car race is part of the Michelin Endurance Challenge Weekend, which begins this Friday, September 4.

“VP Racing Fuels is proud of our partnership with Michelin Raceway and IMSA,” said Chris Wall, VP’s Senior Director of East Coast Race Fuel Sales. “We are pleased to highlight the Stay Frosty line of Race-Ready and Hi-Performance coolants. VP continues to grow its offerings to meet the needs of both racers and consumers alike.”

Stay Frosty coolants are the Official Performance Coolant of IMSA. VP’s water-based, glycol-free Race-Ready version reduces engine temps up to 25°F and cylinder head temps up to 75°F, while VP’s Hi-Performance street version also lowers engine and cylinder temps. Reducing engine temperatures improves power and reliability for IMSA race teams, enthusiasts, general consumers, and commercial vehicles.

“VP Racing Fuels has invested in Michelin Raceway for many years, so we’re glad this additional partnership came together to really put them in the spotlight for this event,” said track president and general manager Rick Humphrey. “This is the perfect venue and race to promote VP’s line of racing coolants, as this crowd is going to be full of enthusiastic fans here to witness some exciting competition.”

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About VP Racing Fuels

VP Racing Fuels is best known as the World Leader in Fuel Technology®, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, MotoAmerica, World Racing Group, and World of Outlaws, AMA Supercross, American Flat Track, SCORE, USAC, NMCA/NMRA, and more than 60 sponsored series and sanctioning bodies. VP is also the official performance coolant of IMSA, American Flat Track, and ATVMX. VP also sells a full line of consumer products including ethanol-free VP Small Engine Fuels formulated for 2 and 4-cycle outdoor power equipment, lubricants, VP Madditive® automotive performance additives, Stay Frosty® performance coolants, car appearance products, and accessories through national home improvement, automotive parts, and online retailers. The company also offers a program to independent operators of convenience store and gas stations, car wash, quick lube, and marinas to brand as VP Racing Fuels and resell the company’s race fuel and a full range of automotive performance and outdoor small engine products. For more information, visit


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Media Contact: Bob Merz, 210.635.7744 x 238 or [email protected]