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San Antonio, TX (May 10, 2022) – VP Racing Fuels, Inc., regarded worldwide as the leader in racing, performance fuel products, and branded retail, today announced that it is bringing its highly successful branded fuel and carwash programs to the U.K. and Europe. The launch kicks off at the Uniti Expo in Stuttgart, Germany, May 17-19, 2022.

“VP Racing Fuels is excited to bring our incredibly successful VP branded fuel and Powerwash® carwash programs to Europe,” said Ben Dolan, Vice President of VP Branded Retail Sales. “In just the past five years, VP has licensed over 400 gas stations and carwash locations in North America. VP licensees gain more independence, higher customer traffic, lower costs, and greater margins and profit.”

VP Racing Fuels offers the most comprehensive and differentiated branded fuel and car wash programs in the industry. The programs deliver more benefits than traditional branding programs and leverage a multi-million dollar brand. This is a unique opportunity for the global marketplace, offering proven validity already within the U.S. and something new and exciting, not seen before in the European and U.K. marketplaces.
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“VP’s Branded Retail expansion outside of North America will bring a great deal of excitement to the fuel service and carwash channels of Europe and the U.K.,” said Alexej Borscs, Director of Sales and Operations Europe for VP Racing Fuels. “The opportunity for operators is limitless, and we are anxious to begin talks with interested parties. Please visit our exhibit at the Uniti Expo, booth number 1/1G07, to learn more about our exciting opportunities.”

VP Racing Fuels’ Branded Fuel and Carwash program offers operators the opportunity for –

• More independence,
• Higher customer traffic,
• Lower costs,
• Higher margins, and
• Greater profit!

For more information about VP Racing Fuels, please visit

About VP Racing Fuels

VP Racing Fuels is best known as the World Leader in Fuel Technology®, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, MotoAmerica, World Racing Group, and World of Outlaws, Kicker AMA Arenacross, American Flat Track, SCORE, USAC, NMCA/NMRA, and more than 60 sponsored series and sanctioning bodies. VP is also the official performance coolant of IMSA, American Flat Track, and ATVMX.

VP also sells a full line of consumer products including ethanol-free VP Small Engine Fuels formulated for 2 and 4-cycle outdoor power equipment, lubricants, VP Madditive® automotive performance additives, Stay Frosty® performance coolants, car appearance products, and accessories through national home improvement, automotive parts, and online retailers. The company also offers a program to independent operators of convenience stores and gas stations, car wash, quick lube, and marinas to brand as VP Racing Fuels and resell the company’s race fuel and a full range of automotive performance and outdoor small engine products. For more information, visit

VP Sales Contact: Alexej Borscs, +49 15228897337 or [email protected]
VP Media Contact: Bob Merz, [email protected] or 832-244-6305