San Antonio, TX (September 29, 2023) – VP Racing Fuels, Inc., the leader in outdoor equipment fuel, race fuel, automotive performance fuel products, and branded retail, announced today that it has been recognized by retailer Do It Best as the 2023 Vendor of The Year in the Outdoor Power Equipment, Garden Tools, & Watering category.
“VP Racing is humbled and excited to be recognized by one of the premier retailers in the world,” said Bruce Hendel, Senior Vice President – Global Sales, Race Fuel & Consumer Products at VP Racing. “Do it Best has been a terrific partner, collaborating with us to aggressively merchandise our full line of VP Small Engine Fuels and Lubricant products. The result is a win-win for us both, and their recognition is a testament to our working together!”
The Do it Best Vendor of the Year Awards were presented at the four-day Do it Best Fall Market in Indianapolis in mid-September. Of the hundreds of vendors in attendance, twenty-three vendors were singled out as the exclusive recipients in Do it Best’s most important product categories.
Pictured left to right: Justin Hanford, Do it Best Divisional Merchandise Manager, Jason Stofleth, Do it Best Vice President of Merchandising, Tiffany Dodd, VP National Sales Manager, Consumer Products, Rodney Wilkes, VP Key Accounts Manager, Consumer Products, Dana Thompson, VP Junior Account Specialist, Consumer Products, Aly Ruby, Do it Best Associate Merchandise Manager – Outdoor Power Equipment, Garden Tools, & Watering, and Brad Schieber, Do it Best Merchandise Manager – Outdoor Power Equipment, Garden Tools, & Watering.
“For years, VP Racing has been a strong, supportive partner – strategically aligning with Do it Best and our membership to fuel strong year-over-year sales growth and reliable inventory fulfillment,” said Brad Schieber, Do it Best Merchandise Manager – Outdoor Power Equipment, Garden Tools, & Watering. “We are excited to reward these efforts and recognize VP Racing as Vendor of the Year in Outdoor Power Equipment!”
VP Racing Small Engine Fuels are formulated from higher-grade base stocks that make for a superior clean-burning fuel. VP’s ethanol-free 40:1 mix, 50:1 mix, Multi-Mix, Pro Max, and 4-cycle small engine fuels eliminate damage caused by ethanol-blended pump gas in outdoor power equipment. VP’s small engine oils and lubricants provide industry-leading performance for both 2-cycle and 4-cycle engines in outdoor power equipment.
For more information about VP Racing and its products for racers, enthusiasts, and general consumers, visit www.vpracingfuels.com.
About VP Racing
VP Racing is best known as the World Leader in Fuel Technology®, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, MotoAmerica, World Racing Group, World of Outlaws, Fanatec GT World Challenge America, AMA Supercross, American Flat Track, SCORE, USAC, NMCA/NMRA, and more than 60 sponsored series and sanctioning bodies. VP is also the official performance coolant of IMSA, American Flat Track, and ATVMX.
VP also sells a full line of consumer products, including ethanol-free VP Small Engine Fuels formulated for 2 and 4-cycle outdoor power equipment, lubricants, VP Madditive® automotive performance additives, Stay Frosty® performance coolants, car appearance products, and accessories through national home improvement, automotive parts, and online retailers. The company also offers a program to independent operators of convenience stores and gas stations, car wash, quick lube, and marinas to brand as VP Racing and resell the company’s race fuel and a full range of automotive performance and outdoor small engine products. For more information, visit www.VPRacingFuels.com.