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San Antonio, TX (July 11, 2023) – VP Racing Fuels, Inc., regarded worldwide as the leader in racing and performance fuel, announced today that it again powered Robin Shute as he won his fourth King of The Mountain at the Pikes Peak International Hill Climb while also taking the podium for the Unlimited Class.

“We’re excited for Robin and for having been with him for all four of his Pikes Peak wins,” said Bruce Hendel, Senior Vice President, Global Sales, Race Fuel & Consumer Products for VP Racing. “Robin puts in the work preparing for this grueling event and chooses to run on VP Racing fuel and Stay Frosty® coolant. In the face of the ever-challenging turns and the rapid changes in altitude and temperature, our X85 Fuel and Stay Frosty coolant again brought the King to the Peak!”

First staged in 1916, the Pikes Peak International Hill Climb is the second-oldest race in the U.S. The invitation-only event, often called The Race to the Clouds, is held annually on the last Sunday of June on Pikes Peak – near Colorado Springs, Colorado. The famous 12.42-mile (20 km) course consists of 156 turns, boasts an elevation gain of 4,725 feet (1,440 m), and reaches a finish line at 14,115 feet (4,302 m) above sea level.

Robin Shute after winning Pike's Peak race in 2023

“We’ve been using VP Racing fuel ever since we started racing the mountain,” said champion driver Robin Shute. “To be the best, it takes the best fuels and coolant in such extreme conditions. Winning four times overall just shows we also have the winning formula! Here’s to another four with VP Racing!”

The Pikes Peak race automobile categories feature a wide variety of vehicles representing multiple forms of motorsport; everything from production-based Time Attack challengers to purpose-built Open Wheel racers and state-of-the-art Unlimited vehicles take on Pikes Peak pursuing victory.

For more information about VP Racing and its products for racers, enthusiasts, and general consumers, visit

About VP Racing

VP Racing is best known as the World Leader in Fuel Technology® , fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, MotoAmerica, World Racing Group, World of Outlaws, Fanatec GT World Challenge America, AMA Supercross, American Flat Track, SCORE, USAC, NMCA/NMRA, and more than 60 sponsored series and sanctioning bodies. VP is also the official performance coolant of IMSA, American Flat Track, and ATVMX.

VP also sells a full line of consumer products, including ethanol-free VP outdoor equipment fuels formulated for 2 and 4-cycle outdoor power equipment, lubricants, VP Madditive® automotive performance additives, Stay Frosty® performance coolants, car appearance products, and accessories through national home improvement, automotive parts, and online retailers. The company also offers a program to independent operators of convenience stores and gas stations, car wash, quick lube, and marinas to brand as VP Racing and resell the company’s race fuel and a full range of automotive performance and outdoor small engine products. For more information, visit

VP Racing Media Contact
: Bob Merz, 832.244.6305 or [email protected]