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San Antonio, TX (January 29, 2020) VP Racing Fuels, Inc., a leader in performance fuels, lubricants, and additives has agreed to a multi-year sponsorship off-road racing talent Sara Price, who is set to launch the new relationship at the King of the Hammers race this weekend.

Sara is an accomplished racer, having competed in motocross, rallying, the X Games, and Stadium Super Trucks. Sara has won 17 national motocross championships and she medaled in the X Games, and Stadium Super Trucks. Her latest success includes winning the SCORE International Trophy Truck Spec championship. She also completed the Baja 1000 as the first-ever IronWoman in the class and first-ever female to win the TT Spec championship. Price is the latest addition to VP’s distinguished list of offroad racing legends that include Cameron Steele, Johnny Campbell and Robby Gordon.

“Racing has been my life since 8 years old. To be competitive you must have competitive and reliable equipment and race machines,” said Sara Price. “That’s why I have always chosen VP fuels and have added the best lubricants on the market, VP lubricants, as our key to success in winning championships in all forms of motorsports that I pursue.”

“We’ve fueled off-road race winners for over 20 years and that includes Sara,” said Bruce Hendel, VP of North American Race Fuel and Consumer Product Sales. “However, we wanted to expand the relationship to provide Sara with our full line of dyno-tested race lubricants and coolants to compete for future championships across all forms of motorsports. As a VP brand ambassador, we know Sara will do an outstanding job of engaging fans and carrying the message that VP is more than race fuels.”

For more information about VP and its race fuel, lubricants, additives and coolants visit

About VP Racing Fuels

VP Racing Fuels is best known as the World Leader in Fuel Technology®, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. The company operates internationally with businesses including race fuels and lubricants, consumer small engine fuels and automotive additives, and licensed retail fuel stations. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, AMA Supercross, SCORE, Best in the Desert, NMCA, and more than 60 sponsored series and sanctioning bodies. The company also provides consumer small engine fuels, lubricants, automotive additives, car appearance products, and accessories through national home improvement, automotive parts, and online retailers. The company also offers a program to independent operators of convenience store and gas stations, car wash, quick lube, and marinas to brand as VP Racing Fuels and resell the company’s other products, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP Hi-Performance Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C racing.  The company’s most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBE™, VP Racing POWERWASH™ car wash systems, VP Appearance, and VP TANK GUARDIAN™ product lines. For more information, visit

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Media Contact: Steve Patti at (210) 635 7744 x204 or [email protected]