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Convenience Store Decisions Features VP Branding Program on Cover of August Issue

SAN ANTONIO, TX (August 19, 2015) The momentum of VP Racing Fuels’ retail branding program continues unabated with the latest boost provided by Convenience Store Decisions magazine, which named VP a “Chain to Watch” in its just released August issue, viewable online at The publication, which reaches more than 41,000 c-store retailers and wholesalers across the U.S., annually features retail chains that show solid growth potential through differentiation and innovation.

In an article titled “VP Racing Fuels Speeds Forward,” the editor focuses on the strategy by which VP Racing Fuels offers smaller chains a way to compete with major regional players. Key features of VP’s branded program are described as “a recognizable brand with a strong following among racing fans, a branded racing fuel product line and a way to save on costs.”

The article explains how VP’s program helps retailers maximize fuel margins, provides interchange relief with low credit card swipe fees and offers new revenue streams from an array of VP-branded products ranging from performance chemicals to apparel. Also called out is the simplicity and flexibility of VP’s imaging program, in addition to the financing assistance available through VP’s preferred lender, Allied Brand Capital (formerly Allied Brand Services).

“It’s gratifying to achieve this recognition from one of the most prominent publications serving the c-store industry,” said Alan Cerwick. “It’s a testament to the strength of our brand, the uniqueness and credibility of our retail branding concept, and the ability of our program to deliver the highest competitive advantage for retailers confronting a changing industry.”

For more information about VP’s branding program, visit or contact:

Ted Tritt – 210-510-8409 or [email protected]

Upper Midwest/Northeast
Matt Schuster – 210-784-6708 or [email protected]

Bryan Noonen – 210-289-6000 or [email protected]

About VP Racing Fuels
Celebrating its 40th anniversary this year, VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975. VP is the Official Racing Fuel of Tudor United SportsCar Championship, AMA Supercross, TORC: The Off Road Championship, NMRA, NMCA, World of Outlaws Sprint Cars, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

As part of its retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP PowerWash™ and more. VP also markets VP PowerMaster® hobby fuels for R/C racing. More information is available online at, or