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San Antonio, TX (November 30, 2018) VP Racing Fuels, following an award-winning week at the SEMA Show in Las Vegas, now heads to Indianapolis for the PRI Racing Industry Trade Show December 6-8. Recognized around the world as the leader in racing fuel technology, VP’s hot time in the desert will bring warmth to a typically cooler Midwest.

“Having STAY FROSTY™ Race-Ready coolant win the coveted 2019 SEMA Global Media Award let everyone know we were there,” said Alan Cerwick, VP Racing Fuels President and CEO.  “We showed the media, consumers, and resellers that we continue to be on the forefront of developing products the market needs. PRI is an incredible motorsports event with attendees from all over the world, and we can’t wait to show them what we’ve been up to.”

In addition to introducing new STAY FROSTY at SEMA, VP unveiled a total of 14 new products including four new race fuels, and a 2019 Calendar poster starring Constance Nunes from the Netflix series “Car Masters: Rust to Riches.” As a result, VP’s PRI booths #s 4201 and 7011 should be one of the busiest and most popular throughout the show.

“VP has always worked to help customers go faster, run cooler, and last longer,” said Bruce Hendel, VP’s Vice President, North America Sales – Race Fuels & Consumer Products. “Our four new fuels, STAY FROSTY, and the High-Performance Racing Oil lines were a big hit in Vegas and are just a few of the many new products customers can count on to power and protect their passions.”

For more information about VP and its products for racers, enthusiasts, and general consumers visit

About VP Racing Fuels

VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea, and air since 1975.  VP is also the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars, Late Models, DIRTcar, Pirelli World Challenge, PDRA, Rally America, SCORE, ARA, and USAC among more than 60 VP-sponsored series and sanctioning bodies.

As part of a retail branding program, gas stations and convenience stores across North America are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP Hi-Performance Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C racing.  VP’s most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBE™, VP Racing POWERWASH™ car wash systems, VP Appearance, and VP TANK GUARDIAN™ product lines. More information is available online at

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VP Contact: Bruce Hendel, 210.635.7744, ext. 203 or [email protected]